Customer relationship management

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Explores the creation of a compelling value proposition in entrepreneurship to attract customers and build loyalty.

Emphasizes understanding customer needs, values, and competitor analysis for entrepreneurial success.

Explores sustainability and developments in robotics technology, focusing on customer value, collaborative palletizing, and the Delta Model.

Explores consumer buying process, loyalty, segmentation, targeting, and positioning in marketing, with examples from the U.S. premium wine market.

Explores solutions for business and IT alignment, exam requirements, and examples of business problem models in the light aviation market.

Examines online grocery supply chains, customer preferences, market data, and operational models of Ocado and Tesco.com.

Explores core marketing strategy elements, segmentation, positioning, and customer-centric approaches for launching new ventures.

Explores Ocado's retail strategy, customer service, automation, supply chain, and profitability.

Delves into the business perspective of IoT, emphasizing value creation and customer experience enhancement.

Delves into value proposition in emerging markets, emphasizing customer needs, differentiation, and key elements of a good value proposition.

Explores business opportunity identification, factors affecting recognition, idea generation, and tools for supporting creativity.

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