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Related lectures (32)
Corporate Strategy: Starbucks Coffee
Delves into Starbucks Coffee's corporate strategy, analyzing its global expansion, key figures, and strategic recommendations.
Tactical Marketing: Execution
Delves into tactical marketing strategies, income statements, pricing decisions, and the influence of digital marketing and user-generated content.
Applied Corporate & Industry Analysis
Explores SWOT analysis for business strategy, emphasizing practical applications and real-world scenarios.
Marketing & Sales Strategy: Fundamentals and Implementation
Explores marketing and sales fundamentals, lead generation, KPI tracking, and customer communication strategies for business growth.
The Market: Strategies and Analysis
Explores marketing strategies, PESTLE analysis, Porter's 5 Forces, and value propositions.
Corporate Strategy: Internal Environment
Discusses the internal environment of firms and industry attractiveness.
Applied Corporate & Industry Analysis
Covers SWOT analysis, mentorship benefits, and practical steps for industry analysis.
Market Opportunity Navigator: Applying Strategies
Explores the Market Opportunity Navigator for identifying and evaluating market opportunities in innovation and entrepreneurship.
Competitive Strategy: Differentiation and Cost Leadership
Explores competitive strategy, focusing on differentiation and cost leadership to build growth strategies and gain a competitive edge in the market.
Developing Your Marketing Strategy
Explores core marketing strategy elements, segmentation, positioning, and customer-centric approaches for launching new ventures.
Business Model Innovation
Explores business model innovation, risk-taking, strategy basics, and the Business Model Canvas.
Customization Strategy: mi Adidas
Delves into mi Adidas' customization strategy, sales projections, and investment requirements, exploring the challenges faced and strategic decisions made.
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