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Related lectures (32)

Marketing & Sales Strategy: Fundamentals and Implementation

Explores marketing and sales fundamentals, lead generation, KPI tracking, and customer communication strategies for business growth.

Understanding Customers and Competition: Key Steps and Analysis

Emphasizes the key steps in understanding customers and competition for new ventures.

Customer-Oriented Organizations

Explores customer-oriented organizations, satisfaction, loyalty, and value in marketing.

Strategic Marketing: Understanding Customer Needs and Value Proposition

Explores strategic marketing, customer needs, and value proposition for successful marketing strategies.

Value Proposition & Business Model

Explores creating value propositions and business models for various ventures, emphasizing market evaluation and revenue generation.

Understanding Customers & Competition

Emphasizes understanding customer needs, values, and competitor analysis for entrepreneurial success.

Healthy and Sustainable Kitchen Solutions

Introduces a business pitch for healthy and sustainable meals through a cooking assistant app, emphasizing reducing food waste and sustainable construction elements.

Customer Marketing Strategies

Explores consumer buying process, loyalty, segmentation, targeting, and positioning in marketing, with examples from the U.S. premium wine market.

Basics of Strategy & Value Proposition

Explores the basics of strategy, market positioning, and the value proposition, emphasizing the importance of a compelling value proposition.

Value Proposition: Creation, Delivery, Capture

Explores the creation, delivery, and capture of value for customers through the concept of value proposition.

Launching New Ventures: What's Your Value Proposition?

Explores the creation of a compelling value proposition in entrepreneurship to attract customers and build loyalty.

Entrepreneurial Marketing: Value Proposition

Emphasizes the importance of a strong value proposition in entrepreneurial marketing.

Marketing & market entry strategy: Part I

Covers foundational marketing concepts, customer understanding, segmentation, and positioning strategies for new ventures.

The Sustainable Business Model Canvas: The Customer

Explores customer segments, value proposition, and the triple bottom line.

Self-Shaving App: Design and Business Model Canvas

Presents a self-shaving app with adjustable blades and various designs, covering the Business Model Canvas, value propositions, and market trends.

Entrepreneurial Marketing: Customer Needs & Competition

Explores understanding customer needs, customer value, and analyzing competition for entrepreneurial success.

Digital Dilemmas

Immerses the audience in a crisis scenario to explore digital dilemmas.

Developing Your Marketing Strategy

Explores core marketing strategy elements, segmentation, positioning, and customer-centric approaches for launching new ventures.

Launching New Ventures - Look Before You Leap: Market Opportunity Evaluation

Covers the evaluation of market opportunities for startups and firm growth options.

Market Entry Strategy: Workshop

Delves into market entry strategy essentials, using examples and exercises to teach students how to position themselves effectively in the market.

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