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Related lectures (14)
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Influence: Social Interaction and Online Metrics
Discusses social influence, online metrics, Page Rank, and the impact of money.
Business Models in Communications
Explores business models of popular platforms, impact of targeted advertising, filter bubbles, online harassment, and technology in politics.
Cyberpunk: Gender and Transformation
Explores gender dynamics and transformation in cyberpunk fiction.
Social Media: User-Generated Content and Business Models
Delves into social media, user-generated content, business models, targeted advertising, and misinformation challenges.
Manipulating Opinions: Influence and Privacy
Delves into the impact of opinions, the Cambridge Analytica scandal, and practical steps to protect privacy.
Finding Teammates: Sports App Development
Covers the development of a sports app to easily find teammates for collective sports.
Marketing Communication: Strategies and Challenges
Explores effective communication strategies, marketing communication mix, international communication, and cultural advertising considerations.
Zero-Sum Games: Concepts and Applications
Covers zero-sum games, focusing on Nash equilibria, security strategies, and their applications in various scenarios.
Online Video: YouTube Insights
Delves into YouTube's multifaceted nature, from advertising to data source.
Real-Time Bidding: Legal Aspects
Explores the legal implications of real-time bidding in online advertising, focusing on data protection and privacy concerns.
Strategic Marketing and Technology Commercialization
Covers main marketing chapters, Kottler's Five Product Levels, Product Life Cycles, and Marketing Strategies.
Technology Innovation and Industry Evolution
Explores technology evolution in the telco industry, focusing on digitalization, 5G, IoT, big data, and smart working.
Privacy: Threat Modeling and Differential Privacy
Explores the significance of privacy, risks of targeted advertising, and the concept of differential privacy.
Genomic Data Privacy: Challenges and Solutions
Explores the evolution of personal genomics, from consumer testing to data sharing.
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