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Related lectures (32)
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Strategic Marketing and Market Dynamics
Covers strategic marketing concepts, market dynamics, growth strategies, and business-to-business marketing.
Strategic Marketing and Technology Commercialization
Covers strategic marketing, technology commercialization, market forces, trends, segmentation, channels, niche markets, and research processes.
Entrepreneurial Marketing
Explores entrepreneurial marketing, pricing strategies, guerrilla marketing, and public relations for innovative start-ups.
Marketing Communication: Strategies and Challenges
Explores effective communication strategies, marketing communication mix, international communication, and cultural advertising considerations.
Strategic Marketing and Technology Commercialization
Covers strategic marketing concepts, real-life case studies, and group projects.
Non-escaping points of Zorich maps
Covers non-escaping points of Zorich maps, including attracting fixed points and Cantor bouquets.
Technology Innovation and Industry Evolution
Explores technology evolution in the telco industry, focusing on digitalization, 5G, IoT, big data, and smart working.
Environmental Policy Instruments: A Comparative Analysis
Provides a comprehensive overview of various environmental policy instruments and their effectiveness in reducing harmful emissions.
Strategic Analysis of Air Transport Industry
Offers a strategic analysis of the air transport industry, examining key companies and providing insights for future success.
Customer Marketing Strategies
Explores consumer buying process, loyalty, segmentation, targeting, and positioning in marketing, with examples from the U.S. premium wine market.
Pitch II: Teams 8-14
Covers the presentation of business models, strategies, and marketing plans by teams 8 to 14, emphasizing the importance of feedback and innovative ideas like solar outfits with built-in charging capabilities.
Marketing & Sales Strategy: Fundamentals and Implementation
Explores marketing and sales fundamentals, lead generation, KPI tracking, and customer communication strategies for business growth.
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