High cultureIn a society, high culture is the subculture that encompasses the cultural objects of aesthetic value, which a society collectively esteem as being exemplary works of art, and the intellectual works of literature and music, history and philosophy, which a society consider representative of their culture. In popular usage, the term high culture identifies the culture either of the upper class (an aristocracy) or of a status class (the intelligentsia); high culture also identifies a society’s common repository of broad-range knowledge and tradition (folk culture) that transcends the social-class system of the society.
CultureCulture (ˈkʌltʃər) is an umbrella term which encompasses the social behavior, institutions, and norms found in human societies, as well as the knowledge, beliefs, arts, laws, customs, capabilities, and habits of the individuals in these groups. Culture is often originated from or attributed to a specific region or location. Humans acquire culture through the learning processes of enculturation and socialization, which is shown by the diversity of cultures across societies.
Culture industryThe term culture industry (Kulturindustrie) was coined by the critical theorists Theodor Adorno (1903–1969) and Max Horkheimer (1895–1973), and was presented as critical vocabulary in the chapter "The Culture Industry: Enlightenment as Mass Deception", of the book Dialectic of Enlightenment (1947), wherein they proposed that popular culture is akin to a factory producing standardized cultural goods—films, radio programmes, magazines, etc.—that are used to manipulate mass society into passivity.
Digital RevolutionThe Digital Revolution, also known as the Third Industrial Revolution, is the shift from mechanical and analogue electronic technologies from the Industrial Revolution towards digital electronics which began in the latter half of the 20th century, with the adoption and proliferation of digital computers and digital record-keeping, that continues to the present day. Implicitly, the term also refers to the sweeping changes brought about by digital computing and communication technologies during this period.
Influence of mass mediaIn media studies, mass communication, media psychology, communication theory, and sociology, media influence and the media effect are topics relating to mass media and media culture's effects on individuals' or audiences' thoughts, attitudes, and behaviors. Through written, televised, or spoken channels, mass media reach large audiences. Mass media's role in shaping modern culture is a central issue for the study of culture. Media influence is the actual force exerted by a media message, resulting in either a change or reinforcement in audience or individual beliefs.
Postmodern philosophyPostmodern philosophy is a philosophical movement that arose in the second half of the 20th century as a critical response to assumptions allegedly present in modernist philosophical ideas regarding culture, identity, history, or language that were developed during the 18th-century Age of Enlightenment. Postmodernist thinkers developed concepts like difference, repetition, trace, and hyperreality to subvert "grand narratives", univocity of being, and epistemic certainty.
Cultural studiesCultural studies, also called the cultural sciences, is an interdisciplinary field or scientific branch that examines the dynamics of contemporary culture (including its politics and popular culture) and its historical foundations. Cultural studies researchers generally investigate how cultural practices relate to wider systems of power associated with, or operating through, social phenomena. These include ideology, class structures, national formations, ethnicity, sexual orientation, gender, and generation.
Low cultureIn sociology, the term low culture identifies the forms of popular culture that have mass appeal, which is in contrast to the forms of high culture that appeal to a smaller proportion of the populace. Culture theory proposes that both high culture and low culture are subcultures within a society, because the culture industry mass-produces each type of popular culture for every socio-economic class. In Popular Culture and High Culture: An Analysis and Evaluation of Taste (1958), Herbert J.
Dialectic of EnlightenmentDialectic of Enlightenment (Dialektik der Aufklärung) is a work of philosophy and social criticism written by Frankfurt School philosophers Max Horkheimer and Theodor W. Adorno. The text, published in 1947, is a revised version of what the authors originally had circulated among friends and colleagues in 1944 under the title of Philosophical Fragments (Philosophische Fragmente). One of the core texts of critical theory, Dialectic of Enlightenment explores the socio-psychological status quo that had been responsible for what the Frankfurt School considered the failure of the Age of Enlightenment.
Western worldThe Western world, also known as the West, primarily refers to various nations and states in the regions of Australasia, Europe, and the Americas. The Western world likewise is called the Occident () in contrast to the Eastern world known as the Orient (). The West is considered an evolving concept; made up of cultural, political, and economic synergy among diverse groups of people, and not a rigid region with fixed borders and members. Definitions for "Western world" vary according to context and perspectives.
ConsumerismConsumerism is a social and economic order in which the goals of many individuals include the acquisition of goods and services beyond those that are necessary for survival or for traditional displays of status. Consumerism has historically existed in many societies, with modern consumerism originating in western Europe before the Industrial Revolution and becoming widespread around 1900.
Art musicArt music (alternatively called classical music, cultivated music, serious music, and canonic music) is music considered to be of high phonoaesthetic value. It typically implies advanced structural and theoretical considerations or a written musical tradition. In this context, the terms "serious" or "cultivated" are frequently used to present a contrast with ordinary, everyday music (i.e. popular and folk music, also called "vernacular music"). Many cultures have art music traditions; in the Western world the term typically refers to Western classical music.
EntertainmentEntertainment is a form of activity that holds the attention and interest of an audience or gives pleasure and delight. It can be an idea or a task, but it is more likely to be one of the activities or events that have developed over thousands of years specifically for the purpose of keeping an audience's attention. Although people's attention is held by different things because individuals have different preferences, most forms of entertainment are recognisable and familiar.
Television advertisementA television advertisement (also called a television commercial, TV commercial, commercial, spot, television spot, TV spot, advert, television advert, TV advert, television ad, TV ad or simply an ad) is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. Advertisers and marketers may refer to television commercials as TVCs. Advertising revenue provides a significant portion of the funding for most privately-owned television networks.
MythMyth is a folklore genre consisting of narratives that play a fundamental role in a society, such as foundational tales or origin myths. Myths are often endorsed by secular and religious authorities and are closely linked to religion or spirituality. Many societies group their myths, legends, and history together, considering myths and legends to be true accounts of their remote past. In particular, creation myths take place in a primordial age when the world had not achieved its later form.
TikTok'TikTok, whose mainland Chinese counterpart is Douyin' (), is a short-form video hosting service owned by ByteDance. It hosts user-submitted videos, which can range in duration from 3 seconds to 10 minutes. Since their launches, TikTok and Douyin have gained global popularity. In October 2020, TikTok surpassed 2 billion mobile downloads worldwide. Morning Consult named TikTok the third-fastest growing brand of 2020, after Zoom and Peacock. Cloudflare ranked TikTok the most popular website of 2021, surpassing Google.
FolkloreFolklore is the whole of oral traditions shared by a particular group of people, culture or subculture. This includes tales, myths, legends, proverbs, poems, jokes, and other oral traditions. They include material culture, such as traditional building styles common to the group. Folklore also includes customary lore, taking actions for folk beliefs, and the forms and rituals of celebrations such as Christmas, weddings, folk dances, and initiation rites.
The MatrixThe Matrix is a 1999 science fiction action film written and directed by the Wachowskis. It is the first installment in the Matrix film series, starring Keanu Reeves, Laurence Fishburne, Carrie-Anne Moss, Hugo Weaving, and Joe Pantoliano, and depicts a dystopian future in which humanity is unknowingly trapped inside the Matrix, a simulated reality that intelligent machines have created to distract humans while using their bodies as an energy source.
Cinema of the United StatesThe cinema of the United States, consisting mainly of major film studios (also known metonymously as Hollywood) along with some independent films, has had a large effect on the global film industry since the early 20th century. The dominant style of American cinema is classical Hollywood cinema, which developed from 1910 to 1962 and is still typical of most films made there to this day. While Frenchmen Auguste and Louis Lumière are generally credited with the birth of modern cinema, American cinema soon came to be a dominant force in the emerging industry.
Folk musicFolk music is a music genre that includes traditional folk music and the contemporary genre that evolved from the former during the 20th-century folk revival. Some types of folk music may be called world music. Traditional folk music has been defined in several ways: as music transmitted orally, music with unknown composers, music that is played on traditional instruments, music about cultural or national identity, music that changes between generations (folk process), music associated with a people's folklore, or music performed by custom over a long period of time.
