Lectures related to Brand loyalty

Explores consumer buying process, loyalty, segmentation, targeting, and positioning in marketing, with examples from the U.S. premium wine market.

Covers strategic marketing concepts, market dynamics, growth strategies, and business-to-business marketing.

Explores the creation of a compelling value proposition in entrepreneurship to attract customers and build loyalty.

Covers strategic marketing, technology commercialization, market forces, trends, segmentation, channels, niche markets, and research processes.

Explores customer-oriented organizations, satisfaction, loyalty, and value in marketing.

Provides a comprehensive overview of various environmental policy instruments and their effectiveness in reducing harmful emissions.

Explores technology evolution in the telco industry, focusing on digitalization, 5G, IoT, big data, and smart working.