Lectures related to Search engine marketing

Urban Digital History: Lausanne Time Machine

Explores urban digital history, focusing on Lausanne's evolution and the impact of water systems, topography, and mobility infrastructures.

Search and Routing Protocols

Explores unstructured and structured search and routing protocols, emphasizing the importance of network structure assumptions and introducing the 'Bubble Storm' algorithm.

Spatial Analysis: Spatial Statistics and Analysis

Explores spatial statistics, digital elevation models, land cover analysis, and geographically weighted regression in spatial analysis.

Ad Auctions

Explores the online advertisement market, ad types, Google AdWords, auction formats, and bidding strategies.

Digital History: Exploring 20th Century through Press Analysis

Explores digital history and press analysis, emphasizing the impact of digital tools on knowledge dissemination and historical research.

Word Embeddings: Lab Session

Covers the implementation of a basic search engine using word embeddings and cosine similarity.