Publications related to Social media marketing

Content Moderation in Online Platforms

A critical role of online platforms like Facebook, Wikipedia, YouTube, Amazon, Doordash, and Tinder is to moderate content. Interventions like banning users or deleting comments are carried out thousands of times daily and can potentially improve our onlin ...

EPFL2024

Understanding the sentiment associated with cultural ecosystem services using images and text from social media

Devis Tuia

Social media is increasingly being employed to develop Cultural Ecosystem Services (CES) indicators. The image-sharing platform Flickr has been one of the most popular sources of data. Most large-scale studies, however, tend to only use the number of image ...

2024

Learning a QoE Metric from Social Media and Gaming Footage

Catalina Paz Alvarez Inostroza, Aikaterini Argyraki

Defining a universal metric for Quality of Experience (QoE) is notoriously hard due to the complex relationship between low-level performance metrics and user satisfaction. The most common metric, the Mean Opinion Score (MOS), has well-known biases and inc ...

2023

Referencing in YouTube Knowledge Communication Videos

Daniel Gatica-Perez, Haeeun Kim

In recent years, there has been widespread concern about misinformation and hateful content on social media that are damaging societies. Being one of the most influential social media that practically serves as a newsearch engine, YouTube has accepted crit ...

Assoc Computing Machinery2023

Discovering perceived images of reused industrial heritage from user-generated photographs: Three mega-event reinforced industrial heritage transformation cases

Huishu Deng

Cities are increasingly reusing industrial heritage as part of cultural and creative regeneration strategies. However, designers and decision-makers face the challenge of determining which features and elements of industrial heritage are more perceived and ...

Springer2024

The Impact of Data Persistence Bias on Social Media Studies

Tugrulcan Elmas

Social media studies often collect data retrospectively to analyze public opinion. Social media data may decay over time and such decay may prevent the collection of the complete dataset. As a result, the collected dataset may differ from the complete data ...

Assoc Computing Machinery2023

On Artificial Intelligence and Manipulation

Marcello Ienca

The increasing diffusion of novel digital and online sociotechnical systems for arational behavioral influence based on Artificial Intelligence (AI), such as social media, microtargeting advertising, and personalized search algorithms, has brought about ne ...

SPRINGER2023

How Words Move Hearts: Interpretable Machine Learning Models of Bias, Engagement, and Influence in Socio-Political Systems

Aswin Suresh

We study socio-political systems in representative democracies. Motivated by problems that affect the proper functioning of the system, we build computational methods to answer research questions regarding the phenomena occurring in them. For each phenomen ...

EPFL2023

A Conceptual Framework for Integrating Conversational Agents in Digital Education

Juan Carlos Farah

The presence of conversational agents (or chatbots) in educational contexts has been steadily increasing over the past few years. Recent surveys have shown widespread interest in the use of chatbots in education, both for research and practice. Although th ...

EPFL2023

The impact of NFT profile pictures within social network communities

Marco Mattavelli, Simone Casale Brunet

This paper presents an analysis of the role of social media, specifically Twitter, in the context of non-fungible tokens, better known as NFTs. Such emerging technology framing the creation and exchange of digital object, started years ago with early proje ...

ACM2022

Geoinformation Harvesting From Social Media Data: A community remote sensing approach

Devis Tuia, Alex Hubertus Levering

As unconventional sources of geoinformation, massive imagery and text messages from open platforms and social media form a temporally quasi-seamless, spatially multiperspective stream, but with unknown and diverse quality. Due to its complementarity to rem ...

IEEE-INST ELECTRICAL ELECTRONICS ENGINEERS INC2022

The Role of Compromised Accounts in Social Media Manipulation

Tugrulcan Elmas

In recent years we have seen a marked increase in disinformation including as part of a strategy of so-called hybrid warfare. Adversaries not only directly spread misleading content but manipulate social media by employing sophisticated techniques that exp ...

EPFL2022

Text as signal. A tutorial with case studies focusing on social media (Twitter)

Erick Jorge Canales Rodriguez

Sentiment analysis is the automated coding of emotions expressed in text. Sentiment analysis and other types of analyses focusing on the automatic coding of textual documents are increasingly popular in psychology and computer science. However, the potenti ...

SPRINGER2022

Using “proof of personhood” to tackle social media risks

Bryan Alexander Ford

The ease of creating fake virtual identities plays an important role in shaping the way information — and misinformation — circulates online. Social media platforms are increasingly prominent in shaping public debates, and the tension between online anonym ...

International Risk Governance Center (IRGC)2021

Geo-Data for Mapping Scenic Beauty: Exploring the Potential of Remote Sensing and Social Media

Devis Tuia

Scenic beauty is an important contributing factor to peoples' well-being. Modelling scenic beauty has been made possible at large scales with the availability of open-source remote sensing products. At the same time, the metadata available through social m ...

IEEE2021

Ephemeral Astroturfing Attacks: The Case of Fake Twitter Trends

Karl Aberer, Tugrulcan Elmas, Rebekah Jean Overdorf, Ahmed Furkan Ozkalay

We uncover a previously unknown, ongoing astroturfing attack on the popularity mechanisms of social media platforms: ephemeral astroturfing attacks. In this attack, a chosen keyword or topic is artificially promoted by coordinated and inauthentic activity ...

IEEE2021

Social media and deep learning capture the aesthetic quality of the landscape

Devis Tuia

Peoples’ recreation and well-being are closely related to their aesthetic enjoyment of the landscape. Ecosystem service (ES) assessments record the aesthetic contributions of landscapes to peoples’ well-being in support of sustainable policy goals. However ...

Nature Research2021

On the use of applied machine learning and digital infrastructure to leverage social media data in health and epidemiology

Martin Mathias Müller

The quantification of population-level health behaviors is crucial for guiding public health policy. However, traditional methods for measuring such health behaviors have several short- comings. In recent years social media data has been successfully used ...

EPFL2021

Designing Gamified Activities with Haptic-Enabled Tangible Robots for Therapy and Assistance

Arzu Güneysu Özgür

In this thesis, we contribute to the field of rehabilitation robotics by designing haptic-enabled tangible robot-based activities and exploring their added value for therapy and assistance. The research specifically focuses on the design and development of ...

EPFL2021

Trust Indicators and Explainable AI: A Study on User Perceptions

Daniel Gatica-Perez, Delphine Ribes Lemay, Nicolas Henchoz, Andreas Sonderegger, Thanh Trung Phan

Nowadays, search engines, social media or news aggregators are the preferred services for news access. Aggregation is mostly based on artificial intelligence technologies raising a new challenge: Trust has been ranked as the most important factor for media ...

Springer2021