Language planningIn sociolinguistics, language planning (also known as language engineering) is a deliberate effort to influence the function, structure or acquisition of languages or language varieties within a speech community. Robert L. Cooper (1989) defines language planning as "the activity of preparing a normative orthography, grammar, and dictionary for the guidance of writers and speakers in a non-homogeneous speech community" (p. 8).
Language ideologyLanguage ideology (also known as linguistic ideology or language attitude) is, within anthropology (especially linguistic anthropology), sociolinguistics, and cross-cultural studies, any set of beliefs about languages as they are used in their social worlds. Language ideologies are conceptualizations about languages, speakers, and discursive practices. Like other kinds of ideologies, language ideologies are influenced by political and moral interests, and they are shaped in a cultural setting.
Dialect levellingDialect levelling or leveling (in American English) is the process of an overall reduction in the variation or diversity of features between two or more dialects. Typically, this comes about through assimilation, mixture, and merging of certain dialects, often by language standardization. It has been observed in most languages with large numbers of speakers after industrialisation and modernisation of the areas in which they are spoken.
Language deathIn linguistics, language death occurs when a language loses its last native speaker. By extension, language extinction is when the language is no longer known, including by second-language speakers, when it becomes known as an extinct language. A related term is linguicide, the death of a language from natural or political causes, and, rarely, glottophagy, the absorption or replacement of a minor language by a major language.
Language revitalizationLanguage revitalization, also referred to as language revival or reversing language shift, is an attempt to halt or reverse the decline of a language or to revive an extinct one. Those involved can include linguists, cultural or community groups, or governments. Some argue for a distinction between language revival (the resurrection of an extinct language with no existing native speakers) and language revitalization (the rescue of a "dying" language).
Linguistic imperialismLinguistic imperialism or language imperialism is occasionally defined as "the transfer of a dominant language to other people". This language "transfer" (or rather unilateral imposition) comes about because of imperialism. The transfer is considered to be a sign of power; traditionally military power but also, in the modern world, economic power. Aspects of the dominant culture are usually transferred along with the language.
Linguistic prescriptionLinguistic prescription, or prescriptive grammar, is the establishment of rules defining preferred usage of language. These rules may address such linguistic aspects as spelling, pronunciation, vocabulary, syntax, and semantics. Sometimes informed by linguistic purism, such normative practices often suggest that some usages are incorrect, inconsistent, illogical, lack communicative effect, or are of low aesthetic value, even in cases where such usage is more common than the prescribed usage.
