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Related lectures (32)
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Launching New Ventures: Intro to Entrepreneurial Marketing
Explores entrepreneurial marketing for technology-driven startups, focusing on challenges, strategic decisions, and sustainable competitive advantage.
Market Opportunity Navigator: Implications and Benefits
Covers the implications and benefits of the Market Opportunity Navigator for innovators and entrepreneurs.
Bidding Strategies in Power Systems
Explores strategic bidding, market power, and Game Theory in power systems, emphasizing optimal bidding strategies and market imperfections.
The Rise of Chinese Multinationals
Explores the rapid growth and challenges faced by Chinese multinationals in becoming global brands.
Market Dynamics: Understanding Markets
Covers market dynamics, market shares, and niche products to increase total market consumption.
Launching New Ventures: Market Entry and Market Penetration
Covers market entry factors, timing, technology adoption, and growth strategies like growth hacking.
Market Entry Strategies
Explores market entry strategies, challenges, technology adoption, and growth hacking.
Modigliani/Miller Theorem: Firm Value and Capital Structure
Explores the Modigliani/Miller Theorem, showing how firm value remains unaffected by financing policy in ideal capital markets.
Entrepreneurial Marketing: Fundamentals and Implementation
Discusses the challenges of newness and smallness for startups in marketing.
Launching New Ventures: Technology and Market Linkage
Discusses linking technology with market applications and identifying the 'killer application' in launching new ventures.
Final Pitches: Innovative Ventures & Feedback Solutions
Presents final pitches of innovative ventures and a feedback solution for live lectures, focusing on market strategies and customer needs.
Market Opportunity Navigator: Evaluate Market Opportunities
Introduces the Market Opportunity Navigator tool for evaluating and comparing market opportunities using the Attractiveness Map.
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