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Related lectures (14)
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The Product Value Chain: Distribute
Explores distribution channels, shipping, customs, taxes, regulations, insurances, and Incoterms in the product value chain.
Business Model Canvas: Workshop and Key Concepts
Covers the Business Model Canvas and its key elements for developing business models.
Frugal Innovation: Godrej Chotukool Case Study
Delves into frugal innovation using the Godrej Chotukool case study in rural India, exploring business models, challenges, and impact.
Lego Transformation: Challenges and Strategies
Explores the challenges faced by the LEGO Group and the strategic decisions needed to optimize their supply chain operations.
Launching New Ventures: Market Entry and Market Penetration
Covers market entry factors, timing, technology adoption, and growth strategies like growth hacking.
LEGO Supply Chain Analysis
Analyzes the LEGO supply chain, discussing root causes, challenges, implementation strategies, and successful turnaround.
Market Entry Strategies
Explores market entry strategies, challenges, technology adoption, and growth hacking.
Business Model: Design and Optimization
Covers different business models and the holistic approach to designing them.
Consumer Psychology and Pricing
Explores consumer psychology in pricing, value-based pricing, and distribution channels.
Inclusive Insurance: Challenges and Solutions
Explores challenges and solutions in microinsurance, focusing on catastrophe and index-based insurance in emerging economies.
Strategic Marketing and Technology Commercialization
Covers strategic marketing, technology commercialization, market forces, trends, segmentation, channels, niche markets, and research processes.
Pitch II: Teams 8-14
Covers the presentation of business models, strategies, and marketing plans by teams 8 to 14, emphasizing the importance of feedback and innovative ideas like solar outfits with built-in charging capabilities.
Business Model: Theory and Application
Explores business model theory, customer value, revenue streams, and cost structures, using real-world examples to illustrate key concepts.
Marketing Mix: Strategies & Examples
Explores the marketing mix, pricing strategies, promotion techniques, and guerrilla marketing examples for launching new ventures.
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