Lectures related to Sales promotion

Launching New Ventures: Guerilla Marketing & the Marketing Mix

Explores the marketing mix and guerilla marketing strategies for technology-driven startups.

Explores the marketing mix, pricing strategies, promotion techniques, and guerrilla marketing examples for launching new ventures.

Business-IT Alignment: Transcripts and Contextual Inquiry

Discusses Karen Holtzblatt's talk, real contextual interviews, and business/IT alignment solutions.

Understanding Customers and Competition: Key Steps and Analysis

Emphasizes the key steps in understanding customers and competition for new ventures.

Marketing Communication: Strategies and Challenges

Explores effective communication strategies, marketing communication mix, international communication, and cultural advertising considerations.

Carbon Removal Technologies: Climeworks Innovations

Explores Climeworks' innovative carbon removal technologies and their impact on combating global warming through direct air capture.

Heritage and Digitization: Montreux Jazz Memories

Explores heritage, digitization, and the Montreux Jazz Festival's cultural significance.

Practical Business Law: Investment Agreements and Exit Strategies

Delves into investment agreements, exit strategies, and trademark protection in business law.

Specific Contracts: Sales, Work, and Lease Contracts

Covers sales, work, and lease contracts, including feedback, drafting, warranties, and specific issues to remember.

Sustainable Construction Materials: Reuse and Resell Strategy

Explores a startup's strategy to promote sustainability through reusing and reselling construction materials, focusing on market positioning, sales tactics, and community engagement.

Financial Ratio Analysis

Explores the importance of financial ratios in analyzing company performances and evaluating management strategies.

Cost-Volume-Profit Analysis: Management Control

Explores Cost-Volume-Profit analysis, cost behavior, breakeven analysis, and business applications.

Sources of Capital & Financial Modelling

Covers the importance of financial data for startups and sources of capital.

Business Alignment and Process Optimization

Discusses solutions for business/IT alignment and process optimization in a case study involving meetings with the COO and a salesperson.

Financial Analysis: Ratios and Comparisons

Explores financial analysis methods, emphasizing the importance of ratio comparisons and trend evaluations in assessing company performance.

Organizational Norms and Identity

Delves into the significance of organizational norms in maintaining identity and alignment between business and IT.

Competitive Strategy: Differentiation and Cost Leadership

Explores competitive strategy, focusing on differentiation and cost leadership to build growth strategies and gain a competitive edge in the market.

Marketing & Sales Strategy: Fundamentals and Implementation

Explores marketing and sales fundamentals, lead generation, KPI tracking, and customer communication strategies for business growth.

Budgeting Process

Covers management control tools, budgets, variances analysis, production budget, material purchases, cash payments, and comprehensive cash budget.