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Explores consumer buying process, loyalty, segmentation, targeting, and positioning in marketing, with examples from the U.S. premium wine market.
Covers the essentials of a Go to Market (GTM) strategy and emphasizes understanding target buyers, product positioning, and effective sales strategies.
Delves into mass customization through the mi Adidas case study, covering definitions, market fragmentation, product logic, issues, and future strategies.
Covers factors to consider when entering a market and achieving significant growth, as well as technology adoption and growth hacking strategies.
Explores the significance of ergonomics in presentations, emphasizing Logitech's ergonomic products for gaming and office use.
Explores biosensors, bioassay development, and nanofluidic biosensors for near-patient testing, emphasizing market understanding and regulatory compliance.
Delves into tactical marketing strategies, income statements, pricing decisions, and the influence of digital marketing and user-generated content.
