Lectures related to Product life-cycle management (marketing)

Covers strategic marketing concepts, real-life case studies, and group projects.

Covers Life Cycle Engineering with a sustainability focus, exploring material intensity, global resource use, and environmental impact.

Explores consumer psychology in pricing, value-based pricing, and distribution channels.

Discusses deploying technology innovations effectively and succeeding in the early majority market segment.

Explores the product lifecycle, collaboration in development, and detailed specifications for successful product development.