Market research

Related lectures (32)

Showcases the development of the EyeCane, an innovative device for visually impaired individuals.

Covers strategic marketing concepts, market dynamics, growth strategies, and business-to-business marketing.

Covers evaluating market opportunities using a scoring system and worksheet.

Explores the significance of ergonomics in presentations, emphasizing Logitech's ergonomic products for gaming and office use.

Discusses designing an agile focus strategy for innovators and entrepreneurs.

Explores marketing strategies, PESTLE analysis, Porter's 5 Forces, and value propositions.

Explores strategic marketing, customer needs, and value proposition for successful marketing strategies.

Explores innovation strategies, product design, global strategies, and challenges at the base of the pyramid in emerging markets.

Explores identifying and evaluating business opportunities for technology-driven startups, including market evaluation and firm growth options.

Explores identifying business opportunities, analyzing markets, and linking technology with applications for startups.

Introduces the Market Opportunity Navigator tool for evaluating market opportunities, using a case study on Augury to demonstrate the process.

Covers PhD programs at EPFL, including selection procedures, research areas, and support for students.

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