Concept

Product differentiation

Related lectures (16)

Explores pitching strategies, funding, competition differentiation, and scaling operations for startups, offering practical insights and examples.

Explores the Blue Ocean Strategy, emphasizing value innovation and differentiation to create new market space.

Delves into value proposition in emerging markets, emphasizing customer needs, differentiation, and key elements of a good value proposition.

Explores consumer psychology in pricing, value-based pricing, and distribution channels.

Delves into text-based representations to model market structure and firm innovation.

Delves into creating a value proposition, exploring types and examples.

Explores the basics of strategy, market positioning, and the value proposition, emphasizing the importance of a compelling value proposition.

Explores the creation of a compelling value proposition in entrepreneurship to attract customers and build loyalty.

Explains how firms create sustainable advantages through unique value or lower costs.

Explores the competitive strategy of Cereal Partners Worldwide, emphasizing analysis, advantages, sustainability, and strategic planning.

Explores Southwest Airlines' business-level strategy, focusing on cost leadership, differentiation, and focus strategies.

Covers the fundamentals of competitive strategy, differentiation, and cost leadership, with real-world examples and class exercises.

Delves into competitive advantage using firm resources and capabilities to gain an edge in the market.

Explores industry evolution, differentiation, and competitive advantage, discussing the impact on firm performance and challenges of change.

Explores business model innovation, risk-taking, strategy basics, and the Business Model Canvas.

Emphasizes the importance of a strong value proposition in entrepreneurial marketing.