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Related lectures (17)
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Launching New Ventures: Guerilla Marketing & the Marketing Mix
Explores the marketing mix and guerilla marketing strategies for technology-driven startups.
Marketing Mix: Strategies & Examples
Explores the marketing mix, pricing strategies, promotion techniques, and guerrilla marketing examples for launching new ventures.
Marketing Communication: Strategies and Challenges
Explores effective communication strategies, marketing communication mix, international communication, and cultural advertising considerations.
Marketing Plan: Strategy, Implementation, and Ethics
Covers the marketing plan, implementation, and ethics, using the Ford Pinto case as an example.
Entrepreneurial Marketing
Explores entrepreneurial marketing, pricing strategies, guerrilla marketing, and public relations for innovative start-ups.
Market Entry Strategies
Explores market entry strategies, challenges, technology adoption, and growth hacking.
Launching New Ventures: Market Entry and Market Penetration
Covers market entry factors, timing, technology adoption, and growth strategies like growth hacking.
Mixing Space: Model of Mixtures
Explores mixing space, factors, constraints, and optimization examples in greenhouse design.
Launching New Ventures: In a Nutshell
Covers the fundamentals of launching new ventures, focusing on strategic decisions and implementation.
Tactical Marketing: Execution
Delves into tactical marketing strategies, income statements, pricing decisions, and the influence of digital marketing and user-generated content.
Marketing & Sales Strategy: Fundamentals and Implementation
Explores marketing and sales fundamentals, lead generation, KPI tracking, and customer communication strategies for business growth.
Ad Auctions
Explores the online advertisement market, ad types, Google AdWords, auction formats, and bidding strategies.
Pitch II: Teams 8-14
Covers the presentation of business models, strategies, and marketing plans by teams 8 to 14, emphasizing the importance of feedback and innovative ideas like solar outfits with built-in charging capabilities.
Strategic Marketing and Technology Commercialization
Covers market understanding, strategic choices, branding, new products, effective communication, pricing strategies, and successful marketing plan implementation.
Mixing Models: Quadratic & Cubic, Constraints, Transformations
Explores quadratic and cubic models, constraints, transformations, and representations in mixing models.
Mixing Plans: Constraints and Models
Explores mixing plans, constraints, and models in Design of Experiments, emphasizing the importance of degrees of freedom.
Understanding Urban Life: From Building to Neighborhood
Delves into the dynamics of urban life, focusing on buildings and neighborhoods' impact on community interactions.
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