MetaphorA metaphor is a figure of speech that, for rhetorical effect, directly refers to one thing by mentioning another. It may provide (or obscure) clarity or identify hidden similarities between two different ideas. Metaphors are often compared with other types of figurative language, such as antithesis, hyperbole, metonymy, and simile. One of the most commonly cited examples of a metaphor in English literature comes from the "All the world's a stage" monologue from As You Like It: All the world's a stage, And all the men and women merely players; They have their exits and their entrances And one man in his time plays many parts, His Acts being seven ages.
PersuasionPersuasion or persuasion arts is an umbrella term for influence. Persuasion can influence a person's beliefs, attitudes, intentions, motivations, or behaviours. Persuasion is studied in many disciplines. Rhetoric studies modes of persuasion in speech and writing and is often taught as a classical subject. Psychology looks at persuasion through the lens of individual behaviour and neuroscience studies the brain activity associated with this behaviour. History and political science are interested in the role of propaganda in shaping historical events.
Public speakingPublic speaking, also called oratory or oration, has traditionally meant speaking in person to a live audience. Today it includes speaking, formally or informally, to an audience through technology - live, pre-recorded, or at a distance. Confucius, the philosopher and public speaking scholar, thought a good speech should impact individual lives, regardless of whether they were in the audience. He believed that someone of power could influence the world with words and actions.
CasuistryIn ethics, casuistry (ˈkæzjuᵻstri ) is a process of reasoning that seeks to resolve moral problems by extracting or extending abstract rules from a particular case, and reapplying those rules to new instances. This method occurs in applied ethics and jurisprudence. The term is also commonly used as a pejorative to criticise the use of clever but unsound reasoning, especially in relation to moral questions (as in sophistry).
Figure of speechA figure of speech or rhetorical figure is a word or phrase that intentionally deviates from ordinary language use in order to produce a rhetorical effect. Figures of speech are traditionally classified into schemes, which vary the ordinary sequence of words, and tropes, where words carry a meaning other than what they ordinarily signify. An example of a scheme is a polysyndeton: the repetition of a conjunction before every element in a list, whereas the conjunction typically would appear only before the last element, as in "Lions and tigers and bears, oh my!"—emphasizing the danger and number of animals more than the prosaic wording with only the second "and".
ReasonReason is the capacity of applying logic consciously by drawing conclusions from new or existing information, with the aim of seeking the truth. It is closely associated with such characteristically human activities as philosophy, science, language, mathematics, and art, and is normally considered to be a distinguishing ability possessed by humans. Reason is sometimes referred to as rationality. Reasoning is associated with the acts of thinking and cognition, and involves the use of one's intellect.
PhilosophyPhilosophy (love of wisdom in ancient Greek) is a systematic study of general and fundamental questions concerning topics like existence, reason, knowledge, values, mind, and language. It is a rational and critical inquiry that reflects on its own methods and assumptions. Historically, many of the individual sciences, like physics and psychology, formed part of philosophy. But they are considered separate academic disciplines in the modern sense of the term.
ScienceScience is a rigorous, systematic endeavor that builds and organizes knowledge in the form of testable explanations and predictions about the universe. Modern science is typically divided into three major branches: natural sciences (e.g., biology, chemistry, and physics), which study the physical world; the social sciences (e.g., economics, psychology, and sociology), which study individuals and societies; and the formal sciences (e.g., logic, mathematics, and theoretical computer science), which study formal systems, governed by axioms and rules.
RenaissanceThe Renaissance (UKrᵻˈneɪsəns , USˈrɛnəsɑːns ) is a period in European history marking the transition from the Middle Ages to modernity and covering the 15th and 16th centuries, characterized by an effort to revive and surpass ideas and achievements of classical antiquity. It occurred after the Crisis of the Late Middle Ages and was associated with great social change. In addition to the standard periodization, proponents of a "long Renaissance" may put its beginning in the 14th century and its end in the 17th century.
Ancient RomeIn modern historiography, ancient Rome refers to Roman civilisation from the founding of the Italian city of Rome in the 8th century BC to the collapse of the Western Roman Empire in the 5th century AD. It encompasses the Roman Kingdom (753–509 BC), Roman Republic (509–27 BC), and Roman Empire (27 BC–476 AD) until the fall of the western empire. Ancient Rome began as an Italic settlement, traditionally dated to 753 BC, beside the River Tiber in the Italian Peninsula.
Roman EmpireThe Roman Empire was the post-Republican state of ancient Rome. It included territory around the Mediterranean in Europe, North Africa, and Western Asia, and was ruled by emperors. The adoption of Christianity as the state church in 380 and the fall of the Western Roman Empire conventionally marks the end of classical antiquity and the beginning of the Middle Ages.
Ancient GreeceAncient Greece (Hellás) was a northeastern Mediterranean civilization, existing from the Greek Dark Ages of the 12th–9th centuries BC to the end of classical antiquity (600 AD), that comprised a loose collection of culturally and linguistically related city-states and other territories. Most of these regions were officially unified only once, for 13 years, under Alexander the Great's empire from 336 to 323 BC (though this excludes a number of Greek city-states free from Alexander's jurisdiction in the western Mediterranean, around the Black Sea, Cyprus, and Cyrenaica).
Rhetoric (Aristotle)Aristotle's Rhetoric (Rhētorikḗ; Ars Rhetorica) is an ancient Greek treatise on the art of persuasion, dating from . The English title varies: typically it is Rhetoric, the Art of Rhetoric, On Rhetoric, or a Treatise on Rhetoric. Aristotle is credited with developing the basics of a system of rhetoric that "thereafter served as [the] touchstone" of the discipline, influencing the development of rhetorical theory from ancient through modern times. The Rhetoric is regarded by most rhetoricians as "the most important single work on persuasion ever written.
SemioticsSemiotics (also called semiotic studies) is the systematic study of sign processes (semiosis) and meaning-making. Semiosis is any activity, conduct, or process that involves signs, where a sign is defined as anything that communicates something, usually called a meaning, to the sign's interpreter. The meaning can be intentional, such as a word uttered with a specific meaning; or unintentional, such as a symptom being a sign of a particular medical condition.
Argumentation theoryArgumentation theory, or argumentation, is the interdisciplinary study of how conclusions can be supported or undermined by premises through logical reasoning. With historical origins in logic, dialectic, and rhetoric, argumentation theory includes the arts and sciences of civil debate, dialogue, conversation, and persuasion. It studies rules of inference, logic, and procedural rules in both artificial and real-world settings. Argumentation includes various forms of dialogue such as deliberation and negotiation which are concerned with collaborative decision-making procedures.
CommunicationCommunication is usually defined as the transmission of information. The term can also refer to the message itself, or the field of inquiry studying these transmissions, also known as communication studies. The precise definition of communication is disputed. Controversial issues are whether unintentional or failed transmissions are included and whether communication does not just transmit meaning but also create it. Models of communication aim to provide a simplified overview of its main components and their interaction.
FallacyA fallacy, also known as paralogia in modern psychology, is the use of invalid or otherwise faulty reasoning in the construction of an argument that may appear to be well-reasoned if unnoticed. The term was introduced in the Western intellectual tradition by the Aristotelian De Sophisticis Elenchis. Fallacies may be committed intentionally to manipulate or persuade by deception, unintentionally because of human limitations such as carelessness, cognitive or social biases and ignorance, or potentially due to the limitations of language and understanding of language.
LawLaw is a set of rules that are created and are enforceable by social or governmental institutions to regulate behavior, with its precise definition a matter of longstanding debate. It has been variously described as a science and as the art of justice. State-enforced laws can be made by a group legislature or by a single legislator, resulting in statutes; by the executive through decrees and regulations; or established by judges through precedent, usually in common law jurisdictions.
Renaissance humanismRenaissance humanism was a worldview centered on the nature and importance of humanity, that emerged from the study of Classical antiquity. This first began in Italy and then spread across Western Europe in the 14th, 15th, and 16th centuries. During the period, the term humanist (umanista) referred to teachers and students of the humanities, known as the studia humanitatis, which included the study of Latin and Ancient Greek literatures, grammar, rhetoric, history, poetry, and moral philosophy.
HumanitiesHumanities are academic disciplines that study aspects of human society and culture. In the Renaissance, the term contrasted with divinity and referred to what is now called classics, the main area of secular study in universities at the time. Today, the humanities are more frequently defined as any fields of study outside of natural sciences, social sciences, formal sciences (like mathematics) and applied sciences (or professional training).
