Lectures related to Brand management

Explores the distinction between novel and innovative concepts, emphasizing the importance of understanding human behavior in the innovation process.

Explores thermodynamic formalism for weakly coarse expanding dynamical systems, covering equilibrium states, visual metrics, and symbolic coding.

Explores effective communication strategies, marketing communication mix, international communication, and cultural advertising considerations.

Covers final pitch presentations of innovative ventures by student teams in an entrepreneurship course.

Covers non-escaping points of Zorich maps, including attracting fixed points and Cantor bouquets.

Provides a comprehensive overview of various environmental policy instruments and their effectiveness in reducing harmful emissions.