Ranking (information retrieval)Ranking of query is one of the fundamental problems in information retrieval (IR), the scientific/engineering discipline behind search engines. Given a query q and a collection D of documents that match the query, the problem is to rank, that is, sort, the documents in D according to some criterion so that the "best" results appear early in the result list displayed to the user. Ranking in terms of information retrieval is an important concept in computer science and is used in many different applications such as search engine queries and recommender systems.
Eigenvector centralityIn graph theory, eigenvector centrality (also called eigencentrality or prestige score) is a measure of the influence of a node in a network. Relative scores are assigned to all nodes in the network based on the concept that connections to high-scoring nodes contribute more to the score of the node in question than equal connections to low-scoring nodes. A high eigenvector score means that a node is connected to many nodes who themselves have high scores. Google's PageRank and the Katz centrality are variants of the eigenvector centrality.
SpamdexingSpamdexing (also known as search engine spam, search engine poisoning, black-hat search engine optimization, search spam or web spam) is the deliberate manipulation of search engine indexes. It involves a number of methods, such as link building and repeating unrelated phrases, to manipulate the relevance or prominence of resources indexed in a manner inconsistent with the purpose of the indexing system.
BacklinkA backlink is a link from some other website (the referrer) to that web resource (the referent). A web resource may be (for example) a website, web page, or web directory. A backlink is a reference comparable to a citation. The quantity, quality, and relevance of backlinks for a web page are among the factors that search engines like Google evaluate in order to estimate how important the page is. PageRank calculates the score for each web page based on how all the web pages are connected among themselves, and is one of the variables that Google Search uses to determine how high a web page should go in search results.
Search engine optimizationSearch engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including , video search, academic search, news search, and industry-specific vertical search engines.
Sergey BrinSergey Mikhailovich Brin (Сергей Михайлович Брин; born August 21, 1973) is an American billionaire business magnate best known for co-founding Google with Larry Page. Brin was the president of Google's parent company, Alphabet Inc., until stepping down from the role on December 3, 2019. He and Page remain at Alphabet as co-founders, controlling shareholders and board members. As of June 2023, Brin is the 9th-richest person in the world, with an estimated net worth of $107 billion according to the Bloomberg Billionaires Index.
Meta elementMeta elements are tags used in HTML and XHTML documents to provide structured metadata about a Web page. They are part of a web page's head section. Multiple Meta elements with different attributes can be used on the same page. Meta elements can be used to specify page description, keywords and any other metadata not provided through the other head elements and attributes. The meta element has two uses: either to emulate the use of an HTTP response header field, or to embed additional metadata within the HTML document.
PaywallA paywall is a method of restricting access to content, with a purchase or a paid subscription, especially news. Beginning in the mid-2010s, newspapers started implementing paywalls on their websites as a way to increase revenue after years of decline in paid print readership and advertising revenue, partly due to the use of ad blockers. In academics, research papers are often subject to a paywall and are available via academic libraries that subscribe.
BaiduBaidu, Inc. (ˈbaɪduː ; , meaning "hundred times") is a Chinese multinational technology company specializing in Internet-related services, products, and artificial intelligence (AI), headquartered in Beijing's Haidian District. It is one of the largest AI and Internet companies in the world. The holding company of the group is incorporated in the Cayman Islands. Baidu was incorporated in January 2000 by Robin Li and Eric Xu. Baidu has origins in RankDex, an earlier search engine developed by Robin Li in 1996, before he founded Baidu in 2000.
CentralityIn graph theory and network analysis, indicators of centrality assign numbers or rankings to nodes within a graph corresponding to their network position. Applications include identifying the most influential person(s) in a social network, key infrastructure nodes in the Internet or urban networks, super-spreaders of disease, and brain networks. Centrality concepts were first developed in social network analysis, and many of the terms used to measure centrality reflect their sociological origin.
Search engineA search engine is a software system that finds web pages that match a web search. They search the World Wide Web in a systematic way for particular information specified in a textual web search query. The search results are generally presented in a line of results, often referred to as search engine results pages (SERPs). The information may be a mix of hyperlinks to web pages, images, videos, infographics, articles, and other types of files. Some search engines also mine data available in databases or open directories.
Word-sense disambiguationWord-sense disambiguation (WSD) is the process of identifying which sense of a word is meant in a sentence or other segment of context. In human language processing and cognition, it is usually subconscious/automatic but can often come to conscious attention when ambiguity impairs clarity of communication, given the pervasive polysemy in natural language. In computational linguistics, it is an open problem that affects other computer-related writing, such as discourse, improving relevance of search engines, anaphora resolution, coherence, and inference.
Larry PageLawrence Edward Page (born March 26, 1973) is an American billionaire business magnate, computer scientist and internet entrepreneur best known for co-founding Google with Sergey Brin. Page was chief executive officer of Google from 1997 until August 2001 when he stepped down in favor of Eric Schmidt and then again from April 2011 until July 2015 when he became CEO of its newly formed parent organisation Alphabet Inc.
HyperlinkIn computing, a hyperlink, or simply a link, is a digital reference to data that the user can follow or be guided to by clicking or tapping. A hyperlink points to a whole document or to a specific element within a document. Hypertext is text with hyperlinks. The text that is linked from is known as anchor text. A software system that is used for viewing and creating hypertext is a hypertext system, and to create a hyperlink is to hyperlink (or simply to link). A user following hyperlinks is said to navigate or browse the hypertext.
Web crawlerA Web crawler, sometimes called a spider or spiderbot and often shortened to crawler, is an Internet bot that systematically browses the World Wide Web and that is typically operated by search engines for the purpose of Web indexing (web spidering). Web search engines and some other websites use Web crawling or spidering software to update their web content or indices of other sites' web content. Web crawlers copy pages for processing by a search engine, which indexes the downloaded pages so that users can search more efficiently.
Google SearchGoogle Search (also known simply as Google or Google.com) is a search engine provided and operated by Google. Handling more than 3.5 billion searches per day, it has a 92% share of the global search engine market. It is the most-visited website in the world. Additionally, it is the most searched and used search engine in the entire world. The order of search results returned by Google is based, in part, on a priority rank system called "PageRank".
Markov chainA Markov chain or Markov process is a stochastic model describing a sequence of possible events in which the probability of each event depends only on the state attained in the previous event. Informally, this may be thought of as, "What happens next depends only on the state of affairs now." A countably infinite sequence, in which the chain moves state at discrete time steps, gives a discrete-time Markov chain (DTMC). A continuous-time process is called a continuous-time Markov chain (CTMC).
