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Related lectures (4)
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Strategic Marketing and Technology Commercialization
Covers strategic marketing, technology commercialization, market forces, trends, segmentation, channels, niche markets, and research processes.
Client Voice: Exploratory Research
Introduces the fundamentals of user-centered design and explores various research methods to understand user needs and preferences.
Strategic Marketing and Technology Commercialization
Covers strategic marketing concepts, real-life case studies, and group projects.
Quantitative Surveys: Mobility and Urbanism
Explores quantitative survey methods in mobility and urbanism, including traffic counts and public transport surveys, complemented by qualitative approaches.
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