Graphic designGraphic design is a profession, academic discipline and applied art whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. Graphic design is an interdisciplinary branch of design and of the fine arts. Its practice involves creativity, innovation and lateral thinking using manual or digital tools, where it is usual to use text and graphics to communicate visually. The role of the graphic designer in the communication process is that of encoder or interpreter of the message.
TypefaceA typeface (or font family) is a design of letters, numbers and other symbols, to be used in printing or for electronic display. Most typefaces include variations in size (e.g., 24 point), weight (e.g., light, bold), slope (e.g., italic), width (e.g., condensed), and so on. Each of these variations of the typeface is a font. There are thousands of different typefaces in existence, with new ones being developed constantly. The art and craft of designing typefaces is called type design.
Ligature (writing)In writing and typography, a ligature occurs where two or more graphemes or letters are joined to form a single glyph. Examples are the characters æ and œ used in English and French, in which the letters 'a' and 'e' are joined for the first ligature and the letters 'o' and 'e' are joined for the second ligature. For stylistic and legibility reasons, 'f' and 'i' are often merged to create 'fi' (where the tittle on the 'i' merges with the hood of the 'f'); the same is true of 's' and 't' to create 'st'.
PunctuationPunctuation marks are marks indicating how a piece of written text should be read (silently or aloud) and, consequently, understood. The oldest known examples of punctuation marks were found in the Mesha Stele from 9th century BC, consisting of points between the words and horizontal strokes between sections. The alphabet-based writing begun with no spaces, no capitalization, no vowels (see abjad), and with only a few punctuation marks, as it was mostly aimed at recording business transactions.
Movable typeMovable type (US English; moveable type in British English) is the system and technology of printing and typography that uses movable components to reproduce the elements of a document (usually individual alphanumeric characters or punctuation marks) usually on the medium of paper. The world's first movable type printing technology for paper books was made of porcelain materials and was invented around AD 1040 in China during the Northern Song dynasty by the inventor Bi Sheng (990–1051).
CalligraphyCalligraphy () is a visual art related to writing. It is the design and execution of lettering with a pen, ink brush, or other writing instrument. Contemporary calligraphic practice can be defined as "the art of giving form to signs in an expressive, harmonious, and skillful manner". Modern calligraphy ranges from functional inscriptions and designs to fine-art pieces where the letters may or may not be readable. Classical calligraphy differs from type design and non-classical hand-lettering, though a calligrapher may practice both.
Letter caseLetter case is the distinction between the letters that are in larger uppercase or capitals (or more formally majuscule) and smaller lowercase (or more formally minuscule) in the written representation of certain languages. The writing systems that distinguish between the upper- and lowercase have two parallel sets of letters: each in the majuscule set has a counterpart in the minuscule set. Some counterpart letters have the same shape, and differ only in size (e.g. {C,c} or {S,s}), but for others the shapes are different (e.
OrthographyAn orthography is a set of conventions for writing a language, including norms of spelling, hyphenation, capitalization, word boundaries, emphasis, and punctuation. Most transnational languages in the modern period have a writing system, and most of these systems have undergone substantial standardization, thus exhibiting less dialect variation than the spoken language. These processes can fossilize pronunciation patterns that are no longer routinely observed in speech (e.g.
Printing pressA printing press is a mechanical device for applying pressure to an inked surface resting upon a print medium (such as paper or cloth), thereby transferring the ink. It marked a dramatic improvement on earlier printing methods in which the cloth, paper, or other medium was brushed or rubbed repeatedly to achieve the transfer of ink and accelerated the process. Typically used for texts, the invention and global spread of the printing press was one of the most influential events in the second millennium.
TypesettingTypesetting is the composition of text by means of arranging physical type (or sort) in mechanical systems or glyphs in digital systems representing characters (letters and other symbols). Stored types are retrieved and ordered according to a language's orthography for visual display. Typesetting requires one or more fonts (which are widely but erroneously confused with and substituted for typefaces). One significant effect of typesetting was that authorship of works could be spotted more easily, making it difficult for copiers who have not gained permission.
WritingWriting is a cognitive and social activity involving neuropsychological and physical processes and the use of writing systems to structure and translate human thoughts into persistent representations of human language. A system of writing relies on many of the same semantic structures as the language it represents, such as lexicon and syntax, with the added dependency of a system of symbols representing that language's phonology and morphology. Nevertheless, written language may take on characteristics distinctive from any available in spoken language.
BlackletterBlackletter (sometimes black letter), also known as Gothic script, Gothic minuscule, or Textura, was a script used throughout Western Europe from approximately 1150 until the 17th century. It continued to be commonly used for the Danish, Norwegian, and Swedish languages until the 1870s, Latvian language until the 1930s, and for the German language until the 1940s, when Hitler's distaste for what he or members of his party claimed was a "Jewish-influenced" script saw it officially discontinued in 1941.
Desktop publishingDesktop publishing (DTP) is the creation of documents using page layout software on a personal ("desktop") computer. It was first used almost exclusively for print publications, but now it also assists in the creation of various forms of online content. Desktop publishing software can generate layouts and produce typographic-quality text and images comparable to traditional typography and printing. Desktop publishing is also the main reference for digital typography.
GlyphA glyph (ɡlɪf) is any kind of purposeful mark. In typography, a glyph is "the specific shape, design, or representation of a character". It is a particular graphical representation, in a particular typeface, of an element of written language. A grapheme, or part of a grapheme (such as a diacritic), or sometimes several graphemes in combination (a composed glyph) can be represented by a glyph. In most languages written in any variety of the Latin alphabet except English, the use of diacritics to signify a sound mutation is common.
PosterA poster is a large sheet that is placed either on a public space to promote something or on a wall as decoration. Typically, posters include both textual and graphic elements, although a poster may be either wholly graphical or wholly text. Posters are designed to be both eye-catching and informative. Posters may be used for many purposes. They are a frequent tool of advertisers (particularly of events, musicians, and films), propagandists, protestors, and other groups trying to communicate a message.
LiteratureLiterature is any collection of written work, but it is also used more narrowly for writings specifically considered to be an art form, especially prose fiction, drama, poetry, and including both print and digital writing. In recent centuries, the definition has expanded to include oral literature, also known as orature much of which has been transcribed. Literature is a method of recording, preserving, and transmitting knowledge and entertainment, and can also have a social, psychological, spiritual, or political role.
Gutenberg BibleThe Gutenberg Bible (also known as the 42-line Bible, the Mazarin Bible or the B42) was the earliest major book printed using mass-produced movable metal type in Europe. It marked the start of the "Gutenberg Revolution" and the age of printed books in the West. The book is valued and revered for its high aesthetic and artistic qualities as well as its historical significance. It is an edition of the Latin Vulgate printed in the 1450s by Johannes Gutenberg in Mainz, in present-day Germany.
PrintingPrinting is a process for mass reproducing text and images using a master form or template. The earliest non-paper products involving printing include cylinder seals and objects such as the Cyrus Cylinder and the Cylinders of Nabonidus. The earliest known form of printing as applied to paper was woodblock printing, which appeared in China before 220 AD for cloth printing. However, it would not be applied to paper until the seventh century.
LogoA logo (abbreviation of logotype; ) is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or to include the text of the name that it represents as in a wordmark. In the days of hot metal typesetting, a logotype was one word cast as a single piece of type (e.g. "The" in ATF Garamond), as opposed to a ligature, which is two or more letters joined, but not forming a word. By extension, the term was also used for a uniquely set and arranged typeface or colophon.
Non-fictionNon-fiction (or nonfiction) is any document or media content that attempts, in good faith, to convey information only about the real world, rather than being grounded in imagination. Non-fiction typically aims to present topics objectively based on historical, scientific, and empirical information. However, some non-fiction ranges into more subjective territory, including sincerely held opinions on real-world topics.
