Marketing strategy

Related lectures (32)

Explores strategic marketing, customer needs, and value proposition for successful marketing strategies.

Covers the design and market strategy of sustainable solar backpacks and affordable housing solutions.

Explores entrepreneurial marketing, pricing strategies, guerrilla marketing, and public relations for innovative start-ups.

Covers the marketing plan, implementation, and ethics, using the Ford Pinto case as an example.

Covers foundational marketing concepts, customer understanding, segmentation, and positioning strategies for new ventures.

Explores the marketing mix and guerilla marketing strategies for technology-driven startups.

Explores financial analysis methods, emphasizing the importance of ratio comparisons and trend evaluations in assessing company performance.

Delves into creating a value proposition, exploring types and examples.

Explores the challenges and strategies of entrepreneurial marketing for startups in creating new markets and products.

Covers the identification and evaluation of business opportunities, entrepreneurial marketing, and navigating the funding universe.

Covers final pitch presentations of innovative ventures by student teams in an entrepreneurship course.

Covers Breakthrough Technologies, SWOT analysis, team formation, evaluation, real-life examples, strategy, and sales importance.

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