Lectures related to Customer satisfaction

Customer-Oriented Organizations

Explores customer-oriented organizations, satisfaction, loyalty, and value in marketing.

Launching New Ventures: Crowdfunding

Explores crowdfunding for entrepreneurs, including benefits, practical tips, and key players.

Ocado's Retail Strategy

Explores Ocado's retail strategy, customer service, automation, supply chain, and profitability.

Launching New Ventures: What's Your Value Proposition?

Explores the creation of a compelling value proposition in entrepreneurship to attract customers and build loyalty.

Strategic Marketing: Understanding Customer Needs and Value Proposition

Explores strategic marketing, customer needs, and value proposition for successful marketing strategies.

The Sustainable Business Model Canvas: The Customer

Explores customer segments, value proposition, and the triple bottom line.

Business Alignment and Process Optimization

Discusses solutions for business/IT alignment and process optimization in a case study involving meetings with the COO and a salesperson.

Sustainability of Technology: Robotics and Developments

Explores sustainability and developments in robotics technology, focusing on customer value, collaborative palletizing, and the Delta Model.

Market Opportunity Set: Generating Opportunities

Covers generating a Market Opportunity Set by linking core abilities to applications and customers, encouraging creative thinking and broad exploration.

Value Proposition: Development

Explores the development of a compelling and differentiated value proposition for customers.

Business Problem and Solution Models

Explores solutions for business and IT alignment, exam requirements, and examples of business problem models in the light aviation market.

Developing Your Marketing Strategy

Explores core marketing strategy elements, segmentation, positioning, and customer-centric approaches for launching new ventures.

Basics of Strategy & Value Proposition

Explores the basics of strategy, market positioning, and the value proposition, emphasizing the importance of a compelling value proposition.

Business Angle for IoT

Delves into the business perspective of IoT, emphasizing value creation and customer experience enhancement.

Internship Insights: Machine Learning at Nestlé

Details an internship experience at Nestlé, focusing on machine learning applications for predictive maintenance and customer churn analysis.

Understanding Customers and Competition: Key Steps and Analysis

Emphasizes the key steps in understanding customers and competition for new ventures.

Entrepreneurial Marketing: Value Proposition

Emphasizes the importance of a strong value proposition in entrepreneurial marketing.

IT Strategy: IT Services

Explores IT services, including examples, types, catalogs, and technical aspects.

Entrepreneurial Marketing: Customer Needs & Competition

Explores understanding customer needs, customer value, and analyzing competition for entrepreneurial success.

Value Proposition & Business Model

Explores creating value propositions and business models for various ventures, emphasizing market evaluation and revenue generation.