Lectures related to Product marketing

Product Discovery: Testing Value and Viability

Focuses on understanding customers, testing value, and ensuring business viability in product management.

Explores product launch strategies, emphasizing customer needs and decision-making processes.

In Vitro Diagnostics: Product Development

Covers good practices in medical device product development, bioassay development, challenges in the IVD industry, and regulatory requirements.

Technology Innovation Process: Implementation

Discusses deploying technology innovations effectively and succeeding in the early majority market segment.

Entrepreneurial Marketing

Explores entrepreneurial marketing, pricing strategies, guerrilla marketing, and public relations for innovative start-ups.

Launching New Ventures: Intro to Entrepreneurial Marketing

Explores entrepreneurial marketing for technology-driven startups, focusing on challenges, strategic decisions, and sustainable competitive advantage.

Strategic Marketing and Technology Commercialization

Covers main marketing chapters, Kottler's Five Product Levels, Product Life Cycles, and Marketing Strategies.