Concept

Business marketing

Related lectures (32)

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Explores defining objectives in LCA studies, target audiences, and applications like product development and environmental impact comparisons.

Entrepreneurial Marketing: Fundamentals and New Markets

Explores the challenges and strategies of entrepreneurial marketing for startups in creating new markets and products.

Entrepreneurial Marketing: Fundamentals and Implementation

Discusses the challenges of newness and smallness for startups in marketing.

Launching New Ventures: Intro to Entrepreneurial Marketing

Discusses entrepreneurial marketing, launching new ventures, understanding customer behavior, market entry timing, and technology adoption.

Launching New Ventures - Outlook

Explores entrepreneurship, early observations, perspectives, funding stages, and business expansion.

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Emphasizes understanding customer needs, values, and competitor analysis for entrepreneurial success.

Identifying Business Opportunities

Covers the identification and evaluation of business opportunities, entrepreneurial marketing, and navigating the funding universe.

Entrepreneurial Marketing: Strategy & Segmentation

Explores marketing strategy for startups, emphasizing customer understanding and competitive advantage.

Marketing & Market Entry Strategy

Covers marketing concepts like competitive advantage, pricing approaches, and viral marketing.

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Explores the online advertisement market, ad types, Google AdWords, auction formats, and bidding strategies.

Strategic Marketing & Technology Commercialization

Covers expectations, organization, teamwork, decision-making, brand identity, and case study tips.