Covers the essentials of a Go to Market (GTM) strategy and emphasizes understanding target buyers, product positioning, and effective sales strategies.
Presents NewsNet, a platform for media industry, covering value proposition, business model, customer interaction, market strategy, and installation process.
Delves into mass customization through the mi Adidas case study, covering definitions, market fragmentation, product logic, issues, and future strategies.
Explores how Flyability strategically focused on inspecting boilers in power plants using the Market Opportunity Navigator, leading to significant sales growth.
Explores a startup's strategy to promote sustainability through reusing and reselling construction materials, focusing on market positioning, sales tactics, and community engagement.
Explores distinctive competence, competitive advantage, segmentation, positioning, and implementation in launching new ventures, including guerilla marketing and crowdfunding.
