Explores AI applications in marketing, customer service, recruitment, financial management, arts, labor markets, workplace surveillance, and medical education.
Covers entrepreneurship, from identifying opportunities to profiting from innovation, emphasizing the mindset and practical aspects of starting ventures.
Explores pseudo-sciences, alter-sciences, and cognitive marketing strategies, emphasizing the need for critical evaluation of scientific claims and beliefs.
Explores the significance of modeling choice behavior in transportation, marketing, health, and energy, emphasizing the need for quantitative and operational models.
