Lectures related to Direct marketing

Delves into tactical marketing strategies, income statements, pricing decisions, and the influence of digital marketing and user-generated content.

Covers the Agile Focus Strategy for innovators and entrepreneurs to design market opportunities.

Explores the Market Opportunity Navigator and Agile Focus Strategy for innovators, emphasizing branding, messaging, and market choices.

Explores effective communication strategies, marketing communication mix, international communication, and cultural advertising considerations.

Emphasizes the key steps in understanding customers and competition for new ventures.

Covers marketing concepts like competitive advantage, pricing approaches, and viral marketing.

Discusses the challenges of newness and smallness for startups in marketing.

Explores entrepreneurial marketing, pricing strategies, guerrilla marketing, and public relations for innovative start-ups.

Explores the challenges and strategies of entrepreneurial marketing for startups in creating new markets and products.

Explores the dominance of Google and Facebook in internet advertising, covering revenue, user statistics, ad auctions, and data privacy.

Presents a self-shaving app with adjustable blades and various designs, covering the Business Model Canvas, value propositions, and market trends.

Discusses entrepreneurial marketing, launching new ventures, understanding customer behavior, market entry timing, and technology adoption.

Explores the marketing mix and guerilla marketing strategies for technology-driven startups.

Covers the basics of entrepreneurship for technology-driven startups.

Emphasizes understanding customer needs, values, and competitor analysis for entrepreneurial success.

Explores marketing strategy for startups, emphasizing customer understanding and competitive advantage.

Covers the identification and evaluation of business opportunities, entrepreneurial marketing, and navigating the funding universe.

Explores understanding customer needs, customer value, and analyzing competition for entrepreneurial success.

Explores business model theory, customer value, revenue streams, and cost structures, using real-world examples to illustrate key concepts.

Emphasizes the importance of a strong value proposition in entrepreneurial marketing.