Lectures related to Consumer behaviour

Customer Marketing Strategies

Explores consumer buying process, loyalty, segmentation, targeting, and positioning in marketing, with examples from the U.S. premium wine market.

Engineering Ethics: Priming and Transfer of Learning

Explores priming and transfer of learning with real-life examples.

Choice Models: Predicting Consumer Behavior

Explores the use of choice models to predict consumer behavior in various contexts.

Launching New Ventures: Intro to Entrepreneurial Marketing

Discusses entrepreneurial marketing, launching new ventures, understanding customer behavior, market entry timing, and technology adoption.

Market Analysis and Opportunity Identification

Explores market analysis, customer behavior, and the rise of electric ride-hailing services in India.

Electricity Market Organization: Part 1

Explores the organization of electricity markets, models for restructuring, and the impact on consumer choice and market performance.

Entrepreneurial Marketing: Customer Needs & Competition

Explores understanding customer needs, customer value, and analyzing competition for entrepreneurial success.

Innovative Presentation Pointer

Delves into creating an innovative presentation pointer with advanced features to streamline file navigation and sharing, addressing user pain points and exploring marketing strategies.

Customer-Oriented Organizations

Explores customer-oriented organizations, satisfaction, loyalty, and value in marketing.

Behavioural Control in Animals and Robots

Explores controlling behavior in animals and robots, covering historical perspectives, neuron activation, Drosophila model, advanced techniques, and mini-project organization.

Marketing Communication: Strategies and Challenges

Explores effective communication strategies, marketing communication mix, international communication, and cultural advertising considerations.

Climate Economics: Solar Radiation Management and Preference Change

Explores climate economics, solar radiation management, and preference change in the context of innovation and policy levers.

Strategic Marketing & Technology Commercialization

Covers expectations, organization, teamwork, decision-making, brand identity, and case study tips.

Recent Advances in the Dimer Model and Its Applications

Covers recent advancements in the dimer model, emphasizing its applications in probability and conformal field theory.

Neutron Physics: Reactor Behavior

Covers neutron physics in nuclear reactors, including criticality, fission, and neutron distribution.

Gasoline Demand Analysis: Case Studies and Elasticity

Analyzes gasoline demand in Switzerland, focusing on price changes and their effects on consumption.

Demand & Supply: Understanding Economic Behavior

Explores the core principles of demand and supply in economics, including marginal benefit, willingness to pay, and market demand.

Lowimpact Food: From Idea to Sustainable Business

Explores the journey of Lowimpact Food founders from idea to sustainable business, focusing on reusing food byproducts and transforming mealworms into protein powder.

Revenue Maximization

Delves into revenue maximization through pricing strategies and customer behavior analysis to optimize revenues effectively.

Multi-Agent Systems: Traffic Management and Pricing Strategies

Covers multi-agent systems in traffic management and dynamic pricing strategies using game theory.