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Related lectures (11)

Explores consumer buying process, loyalty, segmentation, targeting, and positioning in marketing, with examples from the U.S. premium wine market.

Electricity Market Organization: Part 1

Explores the organization of electricity markets, models for restructuring, and the impact on consumer choice and market performance.

Heat Reserves: Demand Response and Building Control

Explores using buildings for ancillary services and understanding building managers' cognitive processes.

Role of the State in Market Economy

Explores the state's role in market economy, resource allocation, income redistribution, and consumer optimization.

Choice Models: Predicting Consumer Behavior

Explores the use of choice models to predict consumer behavior in various contexts.

Sustainable Food Systems: Connecting Farmers and Consumers

Explores a student project connecting farmers and consumers through sustainable food systems.

World of Data: Machine Learning and Value Chain

Delves into machine learning, data insights, and commercial value in the digital world.

Customer-Oriented Organizations

Explores customer-oriented organizations, satisfaction, loyalty, and value in marketing.

Lowimpact Food: From Idea to Sustainable Business

Explores the journey of Lowimpact Food founders from idea to sustainable business, focusing on reusing food byproducts and transforming mealworms into protein powder.

Electricity Market Liberalization

Explores the transition to market competition in electricity supply, promoting efficiency and lower prices.

Understanding GDP: Measurement and Value Added Tax

Explores GDP measurement challenges, value added concept, and the role of value added tax in the economic system.

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