Concept
Cunard (ˈkjuːnɑːrd) is a British shipping and cruise line based at Carnival House at Southampton, England, operated by Carnival UK and owned by Carnival Corporation & plc. Since 2011, Cunard and its three ships have been registered in Hamilton, Bermuda. In 1839, Samuel Cunard was awarded the first British transatlantic steamship mail contract, and the next year formed the British and North American Royal Mail Steam-Packet Company in Glasgow with shipowner Sir George Burns together with Robert Napier, the famous Scottish steamship engine designer and builder, to operate the line's four pioneer paddle steamers on the Liverpool–Halifax–Boston route. For most of the next 30 years, Cunard held the Blue Riband for the fastest Atlantic voyage. However, in the 1870s Cunard fell behind its rivals, the White Star Line and the Inman Line. To meet this competition, in 1879 the firm was reorganised as the Cunard Steamship Company, Ltd, to raise capital. In 1902, White Star joined the American-owned International Mercantile Marine Co. In response, the British Government provided Cunard with substantial loans and a subsidy to build two superliners needed to retain Britain's competitive position. Mauretania held the Blue Riband from 1909 to 1929. Her running mate, Lusitania, was torpedoed in 1915 during the First World War. In 1919, Cunard relocated its British homeport from Liverpool to Southampton, better to cater for travellers from London. In the late 1920s, Cunard faced new competition when the Germans, Italians and French built large prestige liners. Cunard was forced to suspend construction on its own new superliner because of the Great Depression. In 1934, the British Government offered Cunard loans to finish Queen Mary and to build a second ship, Queen Elizabeth, on the condition that Cunard merged with the then-ailing White Star Line to form Cunard-White Star Line. Cunard owned two-thirds of the new company. Cunard purchased White Star's share in 1947; the name reverted to the Cunard Line in 1950.
