Lectures in course MGT-401: Strategic marketing & technology commercialization

Innovative Presentation Pointer

Delves into creating an innovative presentation pointer with advanced features to streamline file navigation and sharing, addressing user pain points and exploring marketing strategies.

Ergonomics: Presentations

Explores the significance of ergonomics in presentations, emphasizing Logitech's ergonomic products for gaming and office use.

Strategic Marketing and Technology Commercialization

Covers strategic marketing concepts, real-life case studies, and group projects.

Customer Marketing Strategies

Explores consumer buying process, loyalty, segmentation, targeting, and positioning in marketing, with examples from the U.S. premium wine market.

Blue Ocean Strategy

Explores the Blue Ocean Strategy, emphasizing value innovation and differentiation to create new market space.

Strategic Marketing and Technology Commercialization

Covers market understanding, strategic choices, branding, new products, effective communication, pricing strategies, and successful marketing plan implementation.

Strategic Marketing & Technology Commercialization

Covers expectations, organization, teamwork, decision-making, brand identity, and case study tips.

Strategic Marketing and Technology Commercialization

Covers main marketing chapters, Kottler's Five Product Levels, Product Life Cycles, and Marketing Strategies.

Effective Brand Communication

Explores brand communication objectives and effective strategies for reaching target audiences.

Strategic Marketing and Technology Commercialization

Covers strategic marketing, technology commercialization, market forces, trends, segmentation, channels, niche markets, and research processes.

Market Anticipation Strategies

Explores responsive and creative market anticipation strategies using real-world examples.

Marketing Communication: Strategies and Challenges

Explores effective communication strategies, marketing communication mix, international communication, and cultural advertising considerations.

Market Dynamics: Understanding Markets

Covers market dynamics, market shares, and niche products to increase total market consumption.

Strategic Marketing and Market Dynamics

Covers strategic marketing concepts, market dynamics, growth strategies, and business-to-business marketing.

Analyzing Business Markets: Buyer-Seller Relationships

Covers the analysis of business markets, focusing on buyer-seller relationships and the institutional market.

Customer-Oriented Organizations

Explores customer-oriented organizations, satisfaction, loyalty, and value in marketing.

Consumer Psychology and Pricing

Explores consumer psychology in pricing, value-based pricing, and distribution channels.

Marketing Plan: Strategy, Implementation, and Ethics

Covers the marketing plan, implementation, and ethics, using the Ford Pinto case as an example.