Innovating MusicExplores innovation, intellectual property, and problem-solving strategies, emphasizing creativity and independent thinking.
Innovation: Novel vs. InnovativeExplores the distinction between novel and innovative concepts, emphasizing the importance of understanding human behavior in the innovation process.
Patent ManagementExplores the history, principles, elements, and costs of patents, emphasizing the importance of inventorship and the modern patent system.
IP Strategic ManagementExplores IP strategic management, ridiculous patents, unconventional trademarks, and the importance of aligning IP with business goals.
Innovation ChallengesBy the instructor, Yves Karcher, covers innovation challenges, collaboration between marketing and engineering, and customer intelligence.
Business Model InnovationExplores business model innovation, strategies, canvas models, and the relationship between strategy and business model.
Service Design BasicsIntroduces the basics of service design, including key models and processes, problem framing, co-creation, and customer journey mapping.
Crowdsourcing & CrowdfundingCovers the origins of ideas, crowdsourcing, successful conditions, and real-world examples like Waze and the Netflix Prize.
Innovation Management at CSEMExplores the significance of innovation management, types of innovation, challenges, methods, and the Swiss innovation landscape.
