Delves into tactical marketing strategies, income statements, pricing decisions, and the influence of digital marketing and user-generated content.
Covers the essentials of a Go to Market (GTM) strategy and emphasizes understanding target buyers, product positioning, and effective sales strategies.
Explores consumer buying process, loyalty, segmentation, targeting, and positioning in marketing, with examples from the U.S. premium wine market.
Covers the fundamentals of competitive strategy, differentiation, and cost leadership, with real-world examples and class exercises.
Explores the significance of ergonomics in presentations, emphasizing Logitech's ergonomic products for gaming and office use.
Explores marketing essentials for startups, focusing on customer understanding, segmentation, pricing, and unique selling propositions.
Explores distinctive competence, competitive advantage, segmentation, positioning, and implementation in launching new ventures, including guerilla marketing and crowdfunding.
Explores entrepreneurial marketing, pricing strategies, guerrilla marketing, and public relations for innovative start-ups.
