Pitch II: Teams 8-14Covers the presentation of business models, strategies, and marketing plans by teams 8 to 14, emphasizing the importance of feedback and innovative ideas like solar outfits with built-in charging capabilities.
Regulation of Therapeutic ProductsExplores the regulation of therapeutic products, covering legal requirements, product classification, market access, and advertising rules.
Tactical Marketing: ExecutionDelves into tactical marketing strategies, income statements, pricing decisions, and the influence of digital marketing and user-generated content.
Entrepreneurial MarketingExplores entrepreneurial marketing, pricing strategies, guerrilla marketing, and public relations for innovative start-ups.
Market Entry Strategy: WorkshopDelves into market entry strategy essentials, using examples and exercises to teach students how to position themselves effectively in the market.
Entrepreneurship: BasicsCovers the basics of entrepreneurship, including mindset, events, processes, identifying opportunities, marketing, and raising money.
Marketing Strategy EssentialsExplores marketing essentials for startups, focusing on customer understanding, segmentation, pricing, and unique selling propositions.
Ad AuctionsExplores the online advertisement market, ad types, Google AdWords, auction formats, and bidding strategies.