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Lecture
Market Opportunity Navigator: Implications and Benefits
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Related lectures (32)
Smart Solutions for Health Monitoring
Showcases student projects on health monitoring, including a unique parasol and a smart sock for health insights.
Market Opportunity Navigator: Introduction
Introduces the Market Opportunity Navigator, a tool for identifying and evaluating market opportunities for innovators and entrepreneurs.
Market Opportunity Navigator: Practical Information
Introduces the Market Opportunity Navigator tool for innovators and entrepreneurs to identify suitable markets and challenges the 'laser sharp focus' approach.
Identifying & Evaluating Business Opportunities
Explores identifying and evaluating business opportunities for technology-driven startups, including market evaluation and firm growth options.
Launching New Ventures - Look Before You Leap: Market Opportunity Evaluation
Covers the evaluation of market opportunities for startups and firm growth options.
Value Capture in a Nutshell: Launching New Ventures
Explores intellectual property, complementary assets, legal issues, pivoting, scaling, and organizational growth.
Technological Achievements and Innovatization
Explores technological achievements, innovations, and the shift towards an innovation culture in sectors like the space industry.
Crafting an Opportunity Exploitation Roadmap and Testing Your Market
Covers the opportunity exploitation roadmap and testing markets for technology-driven startups.
Market Opportunity Navigator: Overview and Applications
Covers the Market Opportunity Navigator, a tool for identifying and evaluating market opportunities for innovators and entrepreneurs.
Innovation Challenges: Lessons Learned
Explores innovation challenges, emphasizing market dynamics, failure's value, and strategic decision-making in product development.
Pivoting Strategies: Value Proposition in Software Development
Covers pivoting and value proposition in software development, emphasizing customer validation and the Dropbox case study.
Strategic Marketing: Understanding Customer Needs and Value Proposition
Explores strategic marketing, customer needs, and value proposition for successful marketing strategies.
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