Lectures related to Launching New Ventures: Crowdfunding

Explores crowdfunding for new ventures, covering players, schemes, strategies, and practical tips.

Carbon Removal Technologies: Climeworks Innovations

Explores Climeworks' innovative carbon removal technologies and their impact on combating global warming through direct air capture.

Developing Your Marketing Strategy

Explores core marketing strategy elements, segmentation, positioning, and customer-centric approaches for launching new ventures.

Understanding Customers and Competition: Key Steps and Analysis

Emphasizes the key steps in understanding customers and competition for new ventures.

Launching New Ventures: What's Your Value Proposition?

Explores the creation of a compelling value proposition in entrepreneurship to attract customers and build loyalty.

Strategic Marketing: Understanding Customer Needs and Value Proposition

Explores strategic marketing, customer needs, and value proposition for successful marketing strategies.

The Sustainable Business Model Canvas: The Customer

Explores customer segments, value proposition, and the triple bottom line.

Market Opportunity Set: Generating Opportunities

Covers generating a Market Opportunity Set by linking core abilities to applications and customers, encouraging creative thinking and broad exploration.

Crafting an Opportunity Exploitation Roadmap and Testing Your Market

Covers the opportunity exploitation roadmap and testing markets for technology-driven startups.

Basics of Strategy & Value Proposition

Explores the basics of strategy, market positioning, and the value proposition, emphasizing the importance of a compelling value proposition.

Ocado's Retail Strategy

Explores Ocado's retail strategy, customer service, automation, supply chain, and profitability.

Customer-Oriented Organizations

Explores customer-oriented organizations, satisfaction, loyalty, and value in marketing.

Entrepreneurial Marketing: Value Proposition

Emphasizes the importance of a strong value proposition in entrepreneurial marketing.

Crowdfunding: The Funding Universe

Delves into crowdfunding schemes, players, funding types, and success stories in the entrepreneurial world.

Launching New Ventures - Growing & Scaling

Covers growth metrics, pivoting, scaling, and team growth in technology-driven startups.

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Business Problem and Solution Models

Explores solutions for business and IT alignment, exam requirements, and examples of business problem models in the light aviation market.

Business Opportunity Identification

Explores moving from ideas to business opportunities, emphasizing alertness, prior knowledge, and cognitive flexibility in recognizing opportunities.

Introduction to Continuous Improvement

Covers the basics of Continuous Improvement, emphasizing the importance of disconnecting to connect and engaging in online classes.

Entrepreneurial Marketing: Customer Needs & Competition

Explores understanding customer needs, customer value, and analyzing competition for entrepreneurial success.