Lectures related to Entrepreneurship: Strategy for Startups

Carbon Removal Technologies: Climeworks Innovations

Explores Climeworks' innovative carbon removal technologies and their impact on combating global warming through direct air capture.

Understanding Customers and Competition: Key Steps and Analysis

Emphasizes the key steps in understanding customers and competition for new ventures.

Launching New Ventures: What is Entrepreneurship

Explores the concept of entrepreneurship, its perspectives, macroeconomics, and technology-driven startups.

Value Proposition & Business Model

Explores creating value propositions and business models for various ventures, emphasizing market evaluation and revenue generation.

Pivoting Strategies: Value Proposition in Software Development

Covers pivoting and value proposition in software development, emphasizing customer validation and the Dropbox case study.

Entrepreneurial Marketing: Value Proposition

Emphasizes the importance of a strong value proposition in entrepreneurial marketing.

Planning: Operations, Funding, and Team Growth

Covers key aspects of planning for entrepreneurship, including operations, funding, and team growth, emphasizing the importance of a well-structured business plan.

Identifying Valuable Market Opportunities

Explores how to identify valuable market opportunities for technologies using the Market Opportunity Navigator.

Introduction to Entrepreneurship: Launching New Ventures

Covers the essence of entrepreneurship, identifying opportunities, marketing, funding, and innovation.

Entrepreneurial Marketing

Explores entrepreneurial marketing, pricing strategies, guerrilla marketing, and public relations for innovative start-ups.

Customer Marketing Strategies

Explores consumer buying process, loyalty, segmentation, targeting, and positioning in marketing, with examples from the U.S. premium wine market.

Strategic Marketing: Understanding Customer Needs and Value Proposition

Explores strategic marketing, customer needs, and value proposition for successful marketing strategies.

Entrepreneurial Marketing: Customer Needs & Competition

Explores understanding customer needs, customer value, and analyzing competition for entrepreneurial success.

Entrepreneurial Marketing: Strategy & Segmentation

Explores marketing strategy for startups, emphasizing customer understanding and competitive advantage.

Crafting an Opportunity Exploitation Roadmap and Testing Your Market

Covers the opportunity exploitation roadmap and testing markets for technology-driven startups.

Identifying & Evaluating Business Opportunities

Covers crafting an opportunity exploitation roadmap, testing the market, and key market testing steps.

Entrepreneurial Marketing: Launching New Ventures

Explores entrepreneurial marketing essentials, from segmentation to growth hacking strategies.

Insolight: Journey of an Entrepreneur

Explores the entrepreneurial journey of Insolight's CEO, from innovative solutions to scaling challenges in the renewable energy sector.

Entrepreneurship: Fundamentals

Covers the fundamentals of entrepreneurship, including mindset, macroeconomics, self-employment vs. high-tech ventures, and origins of technology-driven startups.

Launching New Ventures - Look Before You Leap: Market Opportunity Evaluation

Covers the evaluation of market opportunities for startups and firm growth options.