Explores the evolution and adaptation of business models, emphasizing customer value, innovation, and change management.
Explores business model innovation, strategies, canvas models, and the relationship between strategy and business model.
Explores entrepreneurial marketing, pricing strategies, guerrilla marketing, and public relations for innovative start-ups.
Delves into market entry strategy essentials, using examples and exercises to teach students how to position themselves effectively in the market.
Explores the business model of Cereal Partners Worldwide, focusing on competitive advantages, sustainability initiatives, and commitment to regenerative agriculture.
Delves into tactical marketing strategies, income statements, pricing decisions, and the influence of digital marketing and user-generated content.
