Lectures related to Launching New Ventures: Guerilla Marketing & the Marketing Mix

Entrepreneurial Marketing

Explores entrepreneurial marketing, pricing strategies, guerrilla marketing, and public relations for innovative start-ups.

Tactical Marketing: Execution

Delves into tactical marketing strategies, income statements, pricing decisions, and the influence of digital marketing and user-generated content.

Marketing Mix: Strategies & Examples

Explores the marketing mix, pricing strategies, promotion techniques, and guerrilla marketing examples for launching new ventures.

Marketing Plan: Strategy, Implementation, and Ethics

Covers the marketing plan, implementation, and ethics, using the Ford Pinto case as an example.

Marketing & Sales Strategy: Fundamentals and Implementation

Explores marketing and sales fundamentals, lead generation, KPI tracking, and customer communication strategies for business growth.

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Marketing Communication: Strategies and Challenges

Explores effective communication strategies, marketing communication mix, international communication, and cultural advertising considerations.

Strategic Marketing and Technology Commercialization

Covers market understanding, strategic choices, branding, new products, effective communication, pricing strategies, and successful marketing plan implementation.

Marketing & Market Entry Strategy

Covers marketing concepts like competitive advantage, pricing approaches, and viral marketing.

Strategic Marketing: Understanding Customer Needs and Value Proposition

Explores strategic marketing, customer needs, and value proposition for successful marketing strategies.

Marketing Strategy Essentials

Explores marketing essentials for startups, focusing on customer understanding, segmentation, pricing, and unique selling propositions.

Launching New Ventures: In a Nutshell

Covers the fundamentals of launching new ventures, focusing on strategic decisions and implementation.

Pitch II: Teams 8-14

Covers the presentation of business models, strategies, and marketing plans by teams 8 to 14, emphasizing the importance of feedback and innovative ideas like solar outfits with built-in charging capabilities.

Understanding Customers and Competition: Key Steps and Analysis

Emphasizes the key steps in understanding customers and competition for new ventures.

Launching New Ventures: Market Entry and Market Penetration

Covers market entry factors, timing, technology adoption, and growth strategies like growth hacking.

Using Slideshare: VentureMOOC Introduction

Covers the use of Slideshare for creating and sharing presentations.

Final Pitches: Innovative Ventures & Feedback Solutions

Presents final pitches of innovative ventures and a feedback solution for live lectures, focusing on market strategies and customer needs.

Strategic Marketing and Technology Commercialization

Covers strategic marketing concepts, real-life case studies, and group projects.

Ergonomics: Presentations

Explores the significance of ergonomics in presentations, emphasizing Logitech's ergonomic products for gaming and office use.

Market Entry Strategies

Explores market entry strategies, challenges, technology adoption, and growth hacking.