Lectures related to Business Angle for IoT

Data-Driven Retail Strategy

Explores 7-Eleven Japan's data-driven retail strategy for competitive advantage and operational excellence, focusing on IT systems, brand awareness, and product freshness.

Strategic Marketing: Understanding Customer Needs and Value Proposition

Explores strategic marketing, customer needs, and value proposition for successful marketing strategies.

The Sustainable Business Model Canvas: The Customer

Explores customer segments, value proposition, and the triple bottom line.

Customer-Oriented Organizations

Explores customer-oriented organizations, satisfaction, loyalty, and value in marketing.

IT Strategy: IT Services

Explores IT services, including examples, types, catalogs, and technical aspects.

Basics of Strategy & Value Proposition

Explores the basics of strategy, market positioning, and the value proposition, emphasizing the importance of a compelling value proposition.

Understanding Customers and Competition: Key Steps and Analysis

Emphasizes the key steps in understanding customers and competition for new ventures.

Launching New Ventures: What's Your Value Proposition?

Explores the creation of a compelling value proposition in entrepreneurship to attract customers and build loyalty.

Introduction to Continuous Improvement

Covers the basics of Continuous Improvement, emphasizing the importance of disconnecting to connect and engaging in online classes.

Launching New Ventures: Crowdfunding

Explores crowdfunding for entrepreneurs, including benefits, practical tips, and key players.

Digital Transformation: Conclusion

Concludes the chapter on digital transformation, emphasizing business strategy alignment and enabling technologies.

Value Proposition: Creation, Delivery, Capture

Explores the creation, delivery, and capture of value for customers through the concept of value proposition.

Entrepreneurial Marketing: Value Proposition

Emphasizes the importance of a strong value proposition in entrepreneurial marketing.

Entrepreneurial Marketing: Customer Needs & Competition

Explores understanding customer needs, customer value, and analyzing competition for entrepreneurial success.

Value Proposition in Emerging Markets

Delves into value proposition in emerging markets, emphasizing customer needs, differentiation, and key elements of a good value proposition.

Understanding Customers & Competition

Emphasizes understanding customer needs, values, and competitor analysis for entrepreneurial success.

Developing Your Marketing Strategy

Explores core marketing strategy elements, segmentation, positioning, and customer-centric approaches for launching new ventures.

Marketing & Sales Strategy: Fundamentals and Implementation

Explores marketing and sales fundamentals, lead generation, KPI tracking, and customer communication strategies for business growth.

Carbon Removal Technologies: Climeworks Innovations

Explores Climeworks' innovative carbon removal technologies and their impact on combating global warming through direct air capture.

Market Opportunity Set: Generating Opportunities

Covers generating a Market Opportunity Set by linking core abilities to applications and customers, encouraging creative thinking and broad exploration.