Global Strategies: Implementation Overview

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Related lectures (32)

Delves into Starbucks Coffee's corporate strategy, analyzing its global expansion, key figures, and strategic recommendations.

Corporate Strategy: Resources, Capabilities, and Competitive Advantage

Delves into resources, capabilities, and core competencies' role in competitive advantage, using real-world examples and interactive exercises.

Basics of strategy & value proposition

Covers new venture strategy, competitive advantage, and value proposition in business.

Southwest Airlines: Business Strategy

Explores Southwest Airlines' business-level strategy, focusing on cost leadership, differentiation, and focus strategies.

Strategic Marketing: Understanding Customer Needs and Value Proposition

Explores strategic marketing, customer needs, and value proposition for successful marketing strategies.

Launching New Ventures: In a Nutshell

Covers the fundamentals of launching new ventures, focusing on strategic decisions and implementation.

Market Opportunity Navigator: Applying Strategies

Explores the Market Opportunity Navigator for identifying and evaluating market opportunities in innovation and entrepreneurship.

Strategic Marketing and Technology Commercialization

Covers market understanding, strategic choices, branding, new products, effective communication, pricing strategies, and successful marketing plan implementation.

Developing Your Marketing Strategy

Covers core elements of marketing strategy, emphasizing unique competitive advantage.

Business Model Innovation

Explores business model innovation, strategies, canvas models, and the relationship between strategy and business model.

Strategic Decisions for Smart City Managers

Summarizes strategic issues for Smart City managers regarding data, services, and infrastructure layers.

African Urban Planning

Explores the challenges of urban planning in African cities amidst rapid urbanization.

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