Lectures related to Marketing Plan: Strategy, Implementation, and Ethics

Tactical Marketing: Execution

Delves into tactical marketing strategies, income statements, pricing decisions, and the influence of digital marketing and user-generated content.

Entrepreneurial Marketing

Explores entrepreneurial marketing, pricing strategies, guerrilla marketing, and public relations for innovative start-ups.

Strategic Marketing: Understanding Customer Needs and Value Proposition

Explores strategic marketing, customer needs, and value proposition for successful marketing strategies.

Launching New Ventures: Guerilla Marketing & the Marketing Mix

Explores the marketing mix and guerilla marketing strategies for technology-driven startups.

Marketing & Sales Strategy: Fundamentals and Implementation

Explores marketing and sales fundamentals, lead generation, KPI tracking, and customer communication strategies for business growth.

Pitch II: Teams 8-14

Covers the presentation of business models, strategies, and marketing plans by teams 8 to 14, emphasizing the importance of feedback and innovative ideas like solar outfits with built-in charging capabilities.

Strategic Marketing and Technology Commercialization

Covers strategic marketing, technology commercialization, market forces, trends, segmentation, channels, niche markets, and research processes.

Strategic Marketing and Technology Commercialization

Covers market understanding, strategic choices, branding, new products, effective communication, pricing strategies, and successful marketing plan implementation.

Marketing Communication: Strategies and Challenges

Explores effective communication strategies, marketing communication mix, international communication, and cultural advertising considerations.

Marketing Strategy Essentials

Explores marketing essentials for startups, focusing on customer understanding, segmentation, pricing, and unique selling propositions.

Strategic Marketing and Technology Commercialization

Covers strategic marketing concepts, real-life case studies, and group projects.

Launching New Ventures: Market Entry and Market Penetration

Covers market entry factors, timing, technology adoption, and growth strategies like growth hacking.

Developing Your Marketing Strategy

Explores core marketing strategy elements, segmentation, positioning, and customer-centric approaches for launching new ventures.

Launching New Ventures: In a Nutshell

Covers the fundamentals of launching new ventures, focusing on strategic decisions and implementation.

Final Pitches: Innovative Ventures & Feedback Solutions

Presents final pitches of innovative ventures and a feedback solution for live lectures, focusing on market strategies and customer needs.

Marketing Mix: Strategies & Examples

Explores the marketing mix, pricing strategies, promotion techniques, and guerrilla marketing examples for launching new ventures.

Strategic Marketing & Technology Commercialization

Covers expectations, organization, teamwork, decision-making, brand identity, and case study tips.

Market Entry Strategies

Explores market entry strategies, challenges, technology adoption, and growth hacking.

Marketing & market entry strategy: Part I

Covers foundational marketing concepts, customer understanding, segmentation, and positioning strategies for new ventures.

Entrepreneurial Marketing: Strategy & Segmentation

Explores marketing strategy for startups, emphasizing customer understanding and competitive advantage.