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Related lectures (32)
Launching New Ventures: Crowdfunding
Explores crowdfunding for entrepreneurs, including benefits, practical tips, and key players.
Strategic Marketing: Understanding Customer Needs and Value Proposition
Explores strategic marketing, customer needs, and value proposition for successful marketing strategies.
The Sustainable Business Model Canvas: The Customer
Explores customer segments, value proposition, and the triple bottom line.
Business Problem and Solution Models
Explores solutions for business and IT alignment, exam requirements, and examples of business problem models in the light aviation market.
Customer-Oriented Organizations
Explores customer-oriented organizations, satisfaction, loyalty, and value in marketing.
Basics of Strategy & Value Proposition
Explores the basics of strategy, market positioning, and the value proposition, emphasizing the importance of a compelling value proposition.
Market Opportunity Set: Generating Opportunities
Covers generating a Market Opportunity Set by linking core abilities to applications and customers, encouraging creative thinking and broad exploration.
Launching New Ventures: What's Your Value Proposition?
Explores the creation of a compelling value proposition in entrepreneurship to attract customers and build loyalty.
Understanding Customers and Competition: Key Steps and Analysis
Emphasizes the key steps in understanding customers and competition for new ventures.
Value Proposition in Emerging Markets
Delves into value proposition in emerging markets, emphasizing customer needs, differentiation, and key elements of a good value proposition.
Business Opportunity Identification
Explores business opportunity identification, factors affecting recognition, idea generation, and tools for supporting creativity.
Ocado's Retail Strategy
Explores Ocado's retail strategy, customer service, automation, supply chain, and profitability.
Introduction to Continuous Improvement
Covers the basics of Continuous Improvement, emphasizing the importance of disconnecting to connect and engaging in online classes.
Business Opportunity Identification
Explores moving from ideas to business opportunities, emphasizing alertness, prior knowledge, and cognitive flexibility in recognizing opportunities.
Business Angle for IoT
Delves into the business perspective of IoT, emphasizing value creation and customer experience enhancement.
Entrepreneurial Marketing: Customer Needs & Competition
Explores understanding customer needs, customer value, and analyzing competition for entrepreneurial success.
Entrepreneurial Marketing: Value Proposition
Emphasizes the importance of a strong value proposition in entrepreneurial marketing.
Developing Your Marketing Strategy
Explores core marketing strategy elements, segmentation, positioning, and customer-centric approaches for launching new ventures.
Product Launch Strategies
Explores product launch strategies, emphasizing customer needs and decision-making processes.
Understanding Customers & Competition
Emphasizes understanding customer needs, values, and competitor analysis for entrepreneurial success.
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