Explores entrepreneurial marketing, pricing strategies, guerrilla marketing, and public relations for innovative start-ups.
Delves into tactical marketing strategies, income statements, pricing decisions, and the influence of digital marketing and user-generated content.
Covers the fundamentals of competitive strategy, differentiation, and cost leadership, with real-world examples and class exercises.
Focuses on evaluating business opportunities, turning assumptions into testable hypotheses, and using the Market Opportunity Navigator tool with real-life examples.
