Lectures related to Market Analysis & Opportunity Identification

Strategic Marketing: Understanding Customer Needs and Value Proposition

Explores strategic marketing, customer needs, and value proposition for successful marketing strategies.

Explores creating value propositions and business models for various ventures, emphasizing market evaluation and revenue generation.

Business Opportunity Evaluation

Focuses on evaluating business opportunities, turning assumptions into testable hypotheses, and using the Market Opportunity Navigator tool with real-life examples.

Carbon Removal Technologies: Climeworks Innovations

Explores Climeworks' innovative carbon removal technologies and their impact on combating global warming through direct air capture.

Market Analysis and Opportunity Identification

Explores market analysis, customer behavior, and the rise of electric ride-hailing services in India.

Crafting an Opportunity Exploitation Roadmap and Testing Your Market

Covers the opportunity exploitation roadmap and testing markets for technology-driven startups.

Self-Shaving App: Design and Business Model Canvas

Presents a self-shaving app with adjustable blades and various designs, covering the Business Model Canvas, value propositions, and market trends.

Identifying Valuable Market Opportunities

Explores how to identify valuable market opportunities for technologies using the Market Opportunity Navigator.

Customer Marketing Strategies

Explores consumer buying process, loyalty, segmentation, targeting, and positioning in marketing, with examples from the U.S. premium wine market.

Developing a business plan

Covers the essential elements of developing a business plan, emphasizing market analysis and financial projections.

Healthy and Sustainable Kitchen Solutions

Introduces a business pitch for healthy and sustainable meals through a cooking assistant app, emphasizing reducing food waste and sustainable construction elements.

Identifying & Evaluating Business Opportunities

Covers crafting an opportunity exploitation roadmap, testing the market, and key market testing steps.

Understanding Customers and Competition: Key Steps and Analysis

Emphasizes the key steps in understanding customers and competition for new ventures.

Basics of Strategy & Value Proposition

Explores the basics of strategy, market positioning, and the value proposition, emphasizing the importance of a compelling value proposition.

Launching New Ventures - Look Before You Leap: Market Opportunity Evaluation

Covers the evaluation of market opportunities for startups and firm growth options.

Entrepreneurship: Strategy for Startups

Covers the basics of entrepreneurship for technology-driven startups.

Business Model: Cereal Partners Worldwide

Explores the business model of Cereal Partners Worldwide, focusing on competitive advantages, sustainability initiatives, and commitment to regenerative agriculture.

Introduction to Entrepreneurship

Explores the origins of entrepreneurship, emphasizing innovation, risk-taking, and opportunity identification in new venture creation.

Entrepreneurial Marketing: Value Proposition

Emphasizes the importance of a strong value proposition in entrepreneurial marketing.

Competitive Strategy

Covers the fundamentals of competitive strategy, differentiation, and cost leadership, with real-world examples and class exercises.