Identifying & Evaluating Business Opportunities

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Covers revenue maximization in choice models, pricing strategies, market competition, and a binary logit model example.

Covers the basics of entrepreneurship for technology-driven startups.

Explores understanding customer needs, customer value, and analyzing competition for entrepreneurial success.

Covers the core elements of new venture creation and evaluating potential target markets.

Explores core marketing strategy elements, segmentation, positioning, and customer-centric approaches for launching new ventures.

Delves into monopoly, market power, price discrimination, and labor market dynamics.

Covers main marketing chapters, Kottler's Five Product Levels, Product Life Cycles, and Marketing Strategies.

Covers market analysis, customer behaviors, competition assessment, solar power industry insights, and a case study on BluSmart.

Delves into revenue maximization through pricing strategies and customer behavior analysis to optimize revenues effectively.

Explores the significance of ergonomics in presentations, emphasizing Logitech's ergonomic products for gaming and office use.

Explores the Market Opportunity Navigator tool for identifying valuable market opportunities in various industries.

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