Go to Market Strategy: Cereal Partners Worldwide

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Related lectures (32)

Entrepreneurial Marketing: Value Proposition

Emphasizes the importance of a strong value proposition in entrepreneurial marketing.

Global Strategies: Implementation Overview

Provides an in-depth look at implementing global strategies and optimizing organizational design for competitive advantage.

Basics of strategy & value proposition

Covers new venture strategy, competitive advantage, and value proposition in business.

Marketing & Sales Strategy: Fundamentals and Implementation

Explores marketing and sales fundamentals, lead generation, KPI tracking, and customer communication strategies for business growth.

Market Opportunity Set: Generating Strategies

Introduces the Market Opportunity Navigator tool for identifying and evaluating potential market opportunities in innovation and entrepreneurship.

Business Model Innovation

Explores business model innovation, risk-taking, strategy basics, and the Business Model Canvas.

Corporate Strategy: Vertical Integration & Diversification

Explores corporate strategy, vertical integration, diversification, and strategic decision-making using the BCG matrix.

Launching New Ventures: In a Nutshell

Covers the fundamentals of launching new ventures, focusing on strategic decisions and implementation.

Launching New Ventures: Intro to Entrepreneurial Marketing

Explores entrepreneurial marketing for technology-driven startups, focusing on challenges, strategic decisions, and sustainable competitive advantage.

Competitive Strategy: Differentiation and Cost Leadership

Explores competitive strategy, focusing on differentiation and cost leadership to build growth strategies and gain a competitive edge in the market.

Launching New Ventures

Explores distinctive competence, competitive advantage, segmentation, positioning, and implementation in launching new ventures, including guerilla marketing and crowdfunding.

Final Pitches: Innovative Ventures & Feedback Solutions

Presents final pitches of innovative ventures and a feedback solution for live lectures, focusing on market strategies and customer needs.

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